Networking events for the exchange of experiences and in marketing clusters

• Autor(a) principal: Marques, Carlos A. F.
• Data de Publicação: 2013
• Outros Autores: Mendes, Sónia
• Tipo de documento: Livro
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10174/10880
• topic: MED área; Competitiveness; agro-food; clusters; attractiveness; Internationalisation

This chapter is about the networking events for the exchange of experiences and clusters marketing actions and activities of PACMan project. Territorial marketing actions were realized to promote the MED agro-food clusters as a model of innovation and sustainability. This chapter describes and characterizes the networking events for the exchange of experiences and clusters marketing actions and activities of PACMan project. Information related to local events was supplied by partners. A template for collecting partner’s information about local events and territorial marketing actions was developed. Responses provided by partners are included in an attachment to this chapter. They illustrate the template and the type of information requested. PACMan events and marketing actions are characterized by type, topics, targets and results of the event. Additional information relating participants, dates and places, programs, titles, press releases and photos were also be added to complement major aspects referred and achieved.