How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance

Detalhes bibliográficos
Autor(a) principal: Nogueira, Ricardo Filipe Ferreira
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153487
Resumo: This study analyzes the omnichannel performance of a leading company in the beauty industry based on a purpose-built framework focused on omnichannel capabilities. It finds that, while the company is strong in providing capabilities enabling accessibility of information and creating enjoyment throughout the customer journey, there are significant improvement opportunities in flexibility, speed, and cost savings. It, then, recommends addressing these opportunities through a deeper collaboration with retailers, which has the potential to create value for both partners by integrating their in-store experience, customer interaction, and digital footprint.
id RCAP_8e974414b5e66d9f46bd1a5b855b21df
oai_identifier_str oai:run.unl.pt:10362/153487
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performanceOmnichannel StrategyBeauty RetailOmnichannel CapabilityIntegrationCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis study analyzes the omnichannel performance of a leading company in the beauty industry based on a purpose-built framework focused on omnichannel capabilities. It finds that, while the company is strong in providing capabilities enabling accessibility of information and creating enjoyment throughout the customer journey, there are significant improvement opportunities in flexibility, speed, and cost savings. It, then, recommends addressing these opportunities through a deeper collaboration with retailers, which has the potential to create value for both partners by integrating their in-store experience, customer interaction, and digital footprint.Torres, António MarinhoRUNNogueira, Ricardo Filipe Ferreira2022-09-202022-08-282027-08-28T00:00:00Z2022-09-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153487TID:203082710enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:03Zoai:run.unl.pt:10362/153487Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:19.160644Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
spellingShingle How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
Nogueira, Ricardo Filipe Ferreira
Omnichannel Strategy
Beauty Retail
Omnichannel Capability
Integration
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_full How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_fullStr How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_full_unstemmed How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
title_sort How can a leading company in the beauty industry collaborate with retailers to improve its omnichannel performance
author Nogueira, Ricardo Filipe Ferreira
author_facet Nogueira, Ricardo Filipe Ferreira
author_role author
dc.contributor.none.fl_str_mv Torres, António Marinho
RUN
dc.contributor.author.fl_str_mv Nogueira, Ricardo Filipe Ferreira
dc.subject.por.fl_str_mv Omnichannel Strategy
Beauty Retail
Omnichannel Capability
Integration
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Omnichannel Strategy
Beauty Retail
Omnichannel Capability
Integration
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This study analyzes the omnichannel performance of a leading company in the beauty industry based on a purpose-built framework focused on omnichannel capabilities. It finds that, while the company is strong in providing capabilities enabling accessibility of information and creating enjoyment throughout the customer journey, there are significant improvement opportunities in flexibility, speed, and cost savings. It, then, recommends addressing these opportunities through a deeper collaboration with retailers, which has the potential to create value for both partners by integrating their in-store experience, customer interaction, and digital footprint.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-20
2022-08-28
2022-09-20T00:00:00Z
2027-08-28T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153487
TID:203082710
url http://hdl.handle.net/10362/153487
identifier_str_mv TID:203082710
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138140735143936

Registros relacionados