Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Gonçalo Abel Onofre Lázaro
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17453
Resumo: Double Degree
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spelling Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arenaPersonal finance managerOnline-driven profitabilityOnline bankingDomínio/Área Científica::Ciências Sociais::Economia e GestãoDouble DegreeThis dissertation reviews and analyzes the best practices in the Online banking business, namely in those which concern the Personal Finance Manager (PFM) tools for clients. Poland is currently a European leading market in Online banking, ranking amongst the most technologically advanced platforms in the Continent and being considered very reliable when it comes to security of payments. Considering that the Polish banking sector reached saturation and further growth should not be expected1, industry-experts predict that profitability will be gained mostly through cost-savings deriving from less face-to-face contact in customer support which will gradually be replaced by online contact channels. This paper focuses on improving the Personal Finance Manager’s (PFM for short) functions of Millenium Bank’s online platform (which directly or indirectly correspond to money transactions) and aims at analyzing how to develop competitive advantage through a more feature-rich easy-to-use and intuitive online platform (hence the execution of a study on international best practices concerning PFM). A study on the top 5 Polish retail banks is conducted to understand how advanced Millennium’s PFM is in relation with competition (whose results are compared with the aforementioned analysis on the best practices applied by internationally leading PFMs). Next, and on the basis of both these elements, specific suggestions were reached to improve the actual PFM tool. All in all, the objective of the report is to condense all the gathered information into a set of recommendations for Millennium to use in the development of their new PFM platform. The task was of special importance for two reasons: it is estimated that banks’ profitability in the future will be mostly driven by the “digitalization of clients” (resulting in cost savings for the institutions) rather than by the acquisition of new ones (which means that online banking platforms ought to be appeasing for customers); Millennium’s homebanking platform is already very advanced for Polish and even European standards, thus being hard to improve, even marginally.Marques, CarlosRUNGonçalves, Gonçalo Abel Onofre Lázaro2018-06-22T00:30:14Z2015-062015-062015-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17453TID:201475251enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:24Zoai:run.unl.pt:10362/17453Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:59.193914Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
title Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
spellingShingle Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
Gonçalves, Gonçalo Abel Onofre Lázaro
Personal finance manager
Online-driven profitability
Online banking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
title_full Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
title_fullStr Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
title_full_unstemmed Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
title_sort Improving Millennium Bank's personal finance manager: How to cater a more useful, usable and tech-advanced tool to gain competitive advantage in the Polish banking competitive arena
author Gonçalves, Gonçalo Abel Onofre Lázaro
author_facet Gonçalves, Gonçalo Abel Onofre Lázaro
author_role author
dc.contributor.none.fl_str_mv Marques, Carlos
RUN
dc.contributor.author.fl_str_mv Gonçalves, Gonçalo Abel Onofre Lázaro
dc.subject.por.fl_str_mv Personal finance manager
Online-driven profitability
Online banking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Personal finance manager
Online-driven profitability
Online banking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Double Degree
publishDate 2015
dc.date.none.fl_str_mv 2015-06
2015-06
2015-06-01T00:00:00Z
2018-06-22T00:30:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17453
TID:201475251
url http://hdl.handle.net/10362/17453
identifier_str_mv TID:201475251
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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