I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.

Detalhes bibliográficos
Autor(a) principal: Saboia, Inga
Data de Publicação: 2018
Outros Autores: Sousa, Pedro Miguel Lopes de
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/info:doi:https://doi.org/10.1016/j.procs.2018.10.014
Resumo: Currently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to support behavior change. This article explores the influence processes of online opinion leaders, such as health professionals and non-professional, on the food behavioral change of their followers on online social networks. We use a netnography observation method following user profiles on Instagram. Some groups and its characteristics and practices were identified. This paper focuses only on three opinion leaders categories: nutritionists, POLs and healthy lifestyle in Portugal and Brazil. Results show different opinion leaders acting as partners, but with different characteristics and practices.
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spelling I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.social mediaopinion lidernetnographyCurrently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to support behavior change. This article explores the influence processes of online opinion leaders, such as health professionals and non-professional, on the food behavioral change of their followers on online social networks. We use a netnography observation method following user profiles on Instagram. Some groups and its characteristics and practices were identified. This paper focuses only on three opinion leaders categories: nutritionists, POLs and healthy lifestyle in Portugal and Brazil. Results show different opinion leaders acting as partners, but with different characteristics and practices.2018-11-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://doi.org/info:doi:https://doi.org/10.1016/j.procs.2018.10.014https://doi.org/info:doi:https://doi.org/10.1016/j.procs.2018.10.014enghttp://web.esenfc.pt/?url=BqeZoMVnSaboia, IngaSousa, Pedro Miguel Lopes deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2019-11-23T00:00:00Zoai:repositorio.esenfc.pt:8794Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:12:46.016452Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
title I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
spellingShingle I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
Saboia, Inga
social media
opinion lider
netnography
title_short I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
title_full I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
title_fullStr I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
title_full_unstemmed I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
title_sort I am with you: a netnographic analysis of the Instagram opinion leaders on eating behavior change.
author Saboia, Inga
author_facet Saboia, Inga
Sousa, Pedro Miguel Lopes de
author_role author
author2 Sousa, Pedro Miguel Lopes de
author2_role author
dc.contributor.author.fl_str_mv Saboia, Inga
Sousa, Pedro Miguel Lopes de
dc.subject.por.fl_str_mv social media
opinion lider
netnography
topic social media
opinion lider
netnography
description Currently we are strongly influenced by the changes provided by Web 2.0. The number of users consuming and sharing online information about health and wellbeing is increasing. This is a new scenario and a fertile field to study, in which social networks and eHealth applications are powerful tools to support behavior change. This article explores the influence processes of online opinion leaders, such as health professionals and non-professional, on the food behavioral change of their followers on online social networks. We use a netnography observation method following user profiles on Instagram. Some groups and its characteristics and practices were identified. This paper focuses only on three opinion leaders categories: nutritionists, POLs and healthy lifestyle in Portugal and Brazil. Results show different opinion leaders acting as partners, but with different characteristics and practices.
publishDate 2018
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