Differences between TripAdvisor and Booking.com in branding co-creation

Detalhes bibliográficos
Autor(a) principal: Borges-Tiago, Maria Teresa
Data de Publicação: 2021
Outros Autores: Arruda, Carolina, Tiago, Flavio, Rita, Paulo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/106239
Resumo: Teresa Borges-Tiago, M., Arruda, C., Tiago, F., & Rita, P. (2021). Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research, 123, 380-388. https://doi.org/10.1016/j.jbusres.2020.09.050
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spelling Differences between TripAdvisor and Booking.com in branding co-creationBookingBrand image co-creationElectronic word-of-mouthHotelTripAdvisorMarketingTeresa Borges-Tiago, M., Arruda, C., Tiago, F., & Rita, P. (2021). Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research, 123, 380-388. https://doi.org/10.1016/j.jbusres.2020.09.050The most popular travel platforms in the world are Booking.com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in their traveling decision processes. These users' reviews are creating, recreating, and destroying online reputation, and consequently affecting firms brand image. Managing a hotel's brand image online can be a major challenge, considering the wide range of user content generated in distinctive platforms. This article focuses on hotel brand image co-creation in TripAdvisor and Booking. Using a sample of 52 hotel units, all located in an island destination, it shows that despite both platforms being supported by user-generated content (UGC), both projected brand identity and image can be quite different. Content analysis was used to assess the brand personality traits communicated as well as sentiment analysis in order to understand the nature of the content better. Results show that hotel profile descriptions in the TripAdvisor platform convey a more sincere brand personality, while the descriptions in Booking.com convey a personality-oriented profile to the scale of excitement. This study demonstrates the utility of looking into electronic word-of-mouth as a source of brand meaning co-creation.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNBorges-Tiago, Maria TeresaArruda, CarolinaTiago, FlavioRita, Paulo2024-01-24T01:31:44Z2021-022021-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article9application/pdfhttp://hdl.handle.net/10362/106239eng0148-2963PURE: 26083797https://doi.org/10.1016/j.jbusres.2020.09.050info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:19Zoai:run.unl.pt:10362/106239Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:40.955179Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Differences between TripAdvisor and Booking.com in branding co-creation
title Differences between TripAdvisor and Booking.com in branding co-creation
spellingShingle Differences between TripAdvisor and Booking.com in branding co-creation
Borges-Tiago, Maria Teresa
Booking
Brand image co-creation
Electronic word-of-mouth
Hotel
TripAdvisor
Marketing
title_short Differences between TripAdvisor and Booking.com in branding co-creation
title_full Differences between TripAdvisor and Booking.com in branding co-creation
title_fullStr Differences between TripAdvisor and Booking.com in branding co-creation
title_full_unstemmed Differences between TripAdvisor and Booking.com in branding co-creation
title_sort Differences between TripAdvisor and Booking.com in branding co-creation
author Borges-Tiago, Maria Teresa
author_facet Borges-Tiago, Maria Teresa
Arruda, Carolina
Tiago, Flavio
Rita, Paulo
author_role author
author2 Arruda, Carolina
Tiago, Flavio
Rita, Paulo
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Borges-Tiago, Maria Teresa
Arruda, Carolina
Tiago, Flavio
Rita, Paulo
dc.subject.por.fl_str_mv Booking
Brand image co-creation
Electronic word-of-mouth
Hotel
TripAdvisor
Marketing
topic Booking
Brand image co-creation
Electronic word-of-mouth
Hotel
TripAdvisor
Marketing
description Teresa Borges-Tiago, M., Arruda, C., Tiago, F., & Rita, P. (2021). Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research, 123, 380-388. https://doi.org/10.1016/j.jbusres.2020.09.050
publishDate 2021
dc.date.none.fl_str_mv 2021-02
2021-02-01T00:00:00Z
2024-01-24T01:31:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/106239
url http://hdl.handle.net/10362/106239
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0148-2963
PURE: 26083797
https://doi.org/10.1016/j.jbusres.2020.09.050
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 9
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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