Business plan for Tuntum - a Portuguese modern furniture brand

Detalhes bibliográficos
Autor(a) principal: Guimarães, João Ferreira Da Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123450
Resumo: This work project presents a business plan for a modern furniture brand, which sells its products through an online shop. Based on research on the furniture market, customers and competition, recommendations are given to develop the brand, adapt its products and create an effective marketing strategy. A detailed plan for the first 3 years of activity is created, while considering some possible limitations that could harm the business.
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spelling Business plan for Tuntum - a Portuguese modern furniture brandBusiness planMarketing strategyModern furnitureBrand developmentDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project presents a business plan for a modern furniture brand, which sells its products through an online shop. Based on research on the furniture market, customers and competition, recommendations are given to develop the brand, adapt its products and create an effective marketing strategy. A detailed plan for the first 3 years of activity is created, while considering some possible limitations that could harm the business.Gardete, PedroRUNGuimarães, João Ferreira Da Silva2021-08-31T09:34:05Z2021-01-152021-01-042021-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123450TID:202739384enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:46Zoai:run.unl.pt:10362/123450Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:02.784876Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan for Tuntum - a Portuguese modern furniture brand
title Business plan for Tuntum - a Portuguese modern furniture brand
spellingShingle Business plan for Tuntum - a Portuguese modern furniture brand
Guimarães, João Ferreira Da Silva
Business plan
Marketing strategy
Modern furniture
Brand development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Business plan for Tuntum - a Portuguese modern furniture brand
title_full Business plan for Tuntum - a Portuguese modern furniture brand
title_fullStr Business plan for Tuntum - a Portuguese modern furniture brand
title_full_unstemmed Business plan for Tuntum - a Portuguese modern furniture brand
title_sort Business plan for Tuntum - a Portuguese modern furniture brand
author Guimarães, João Ferreira Da Silva
author_facet Guimarães, João Ferreira Da Silva
author_role author
dc.contributor.none.fl_str_mv Gardete, Pedro
RUN
dc.contributor.author.fl_str_mv Guimarães, João Ferreira Da Silva
dc.subject.por.fl_str_mv Business plan
Marketing strategy
Modern furniture
Brand development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Business plan
Marketing strategy
Modern furniture
Brand development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project presents a business plan for a modern furniture brand, which sells its products through an online shop. Based on research on the furniture market, customers and competition, recommendations are given to develop the brand, adapt its products and create an effective marketing strategy. A detailed plan for the first 3 years of activity is created, while considering some possible limitations that could harm the business.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-31T09:34:05Z
2021-01-15
2021-01-04
2021-01-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123450
TID:202739384
url http://hdl.handle.net/10362/123450
identifier_str_mv TID:202739384
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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