Becoming a purpose-driven organization : why and how to transition

• Autor(a) principal: Pouilleau, Victoria Charlotte Adelaide
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/34690
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Given the emergency of actual social and environmental problematics, can companies still think of their legitimacy independently from their contribution to the world? Then, which responsibility should be given to shareholders? This is from this radical questioning, putting at stake the very fundamentals of our economic model, that the concept of purpose-driven companies was born. But installing a purpose within a company requires not only a modification in communication or status, but in the global functioning of a company. This is where difficulties could start to threaten actions: differences of visions, lack of engagement from the shareholders, difficulties to convince, to adapt its economic model… This paper and its problematic came from a will to give companies, that wish to transition to become purpose-driven, some motivations and guidelines. Our quantitative study, by collecting and analyzing the opinions of late millennials and early generation Z participants, representing the future of consumers and employees, we hope to make companies realize all the pertinence there is to choose to transition to become purpose driven in order to become more perennial, and coherent with how society is evolving.