Logo generation through artificial intelligence

Detalhes bibliográficos
Autor(a) principal: Duarte, Ângela Filipa Oliveira
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/35214
Resumo: In recent years, much has been said about the possibility of artificial intelligence becoming an ally of the designer, as well as the possibility that in the future it will replace the designer in brand design. This study purposes to analyze and understand what impacts the advances in technology and more precisely artificial intelligence can contribute to the development of brand design. It was made a literature review (in AI and design), analysis of previous studies and interviews, in order to create a conceptual proposal for a logo creation model through artificial intelligence. It was concluded that although it appears that artificial intelligence could be close to creating logos, in reality is still far from that goal. Despite this, the study of artificial intelligence in design can even help designers, with new tools that will allow them to work better, especially in terms of formalizing ideas and research and solidifying the discipline theoretically.
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spelling Logo generation through artificial intelligenceInteligência artificialDesignMarcasLogosIn recent years, much has been said about the possibility of artificial intelligence becoming an ally of the designer, as well as the possibility that in the future it will replace the designer in brand design. This study purposes to analyze and understand what impacts the advances in technology and more precisely artificial intelligence can contribute to the development of brand design. It was made a literature review (in AI and design), analysis of previous studies and interviews, in order to create a conceptual proposal for a logo creation model through artificial intelligence. It was concluded that although it appears that artificial intelligence could be close to creating logos, in reality is still far from that goal. Despite this, the study of artificial intelligence in design can even help designers, with new tools that will allow them to work better, especially in terms of formalizing ideas and research and solidifying the discipline theoretically.Nos últimos anos, muito se tem falado sobre a possibilidade da inteligência artificial se tornar uma aliada do designer, bem como sobre a possibilidade de, no futuro, substituir o designer na identidade visual das marcas. Este estudo tem como objetivo analisar e compreender quais os impactos que os avanços da tecnologia e mais precisamente da inteligência artificial podem contribuir para o desenvolvimento do design de marcas. Foi realizada uma revisão de literatura (em AI e design), analise de estudos feitos anteriormente e entrevistas, para assim criar uma proposta conceptual de um modelo de criação de logos através de inteligência artificial. Concluiu-se que apesar de parecer que a inteligência artificial poderá estar perto de criar logos, na realidade ainda se encontra longe de tal objetivo. Apesar disso, o estudo da inteligência artificial em design pode mesmo ajudar os designers, com ferramentas novas que permitirão este trabalhar melhor, especialmente na parte de formalização de ideias e pesquisa e a solidificarem a disciplina teoricamente.Rosa, CarlosSilva, BrunoRepositório ComumDuarte, Ângela Filipa Oliveira2021-02-05T11:41:49Z2020-11-01T00:00:00Z2020-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10400.26/35214202612058enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T14:39:35Zoai:comum.rcaap.pt:10400.26/35214Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:13:31.313280Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Logo generation through artificial intelligence
title Logo generation through artificial intelligence
spellingShingle Logo generation through artificial intelligence
Duarte, Ângela Filipa Oliveira
Inteligência artificial
Design
Marcas
Logos
title_short Logo generation through artificial intelligence
title_full Logo generation through artificial intelligence
title_fullStr Logo generation through artificial intelligence
title_full_unstemmed Logo generation through artificial intelligence
title_sort Logo generation through artificial intelligence
author Duarte, Ângela Filipa Oliveira
author_facet Duarte, Ângela Filipa Oliveira
author_role author
dc.contributor.none.fl_str_mv Rosa, Carlos
Silva, Bruno
Repositório Comum
dc.contributor.author.fl_str_mv Duarte, Ângela Filipa Oliveira
dc.subject.por.fl_str_mv Inteligência artificial
Design
Marcas
Logos
topic Inteligência artificial
Design
Marcas
Logos
description In recent years, much has been said about the possibility of artificial intelligence becoming an ally of the designer, as well as the possibility that in the future it will replace the designer in brand design. This study purposes to analyze and understand what impacts the advances in technology and more precisely artificial intelligence can contribute to the development of brand design. It was made a literature review (in AI and design), analysis of previous studies and interviews, in order to create a conceptual proposal for a logo creation model through artificial intelligence. It was concluded that although it appears that artificial intelligence could be close to creating logos, in reality is still far from that goal. Despite this, the study of artificial intelligence in design can even help designers, with new tools that will allow them to work better, especially in terms of formalizing ideas and research and solidifying the discipline theoretically.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-01T00:00:00Z
2020-11-01T00:00:00Z
2021-02-05T11:41:49Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/35214
202612058
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identifier_str_mv 202612058
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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