Shyness in consumer behavior
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/27878 |
Resumo: | Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offline channels when complaining directly to the company. Further, shy consumers call less likely the customer service than non-shy consumers to voice their dissatisfaction. |
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Shyness in consumer behaviorShynessComplaintConsumer behaviorChannel choiceDomínio/Área Científica::Ciências Sociais::Economia e GestãoShyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offline channels when complaining directly to the company. Further, shy consumers call less likely the customer service than non-shy consumers to voice their dissatisfaction.Consiglio, IreneRUNKusterer, Sandra2018-01-10T10:18:06Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27878TID:201752883enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:49Zoai:run.unl.pt:10362/27878Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:48.089620Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Shyness in consumer behavior |
title |
Shyness in consumer behavior |
spellingShingle |
Shyness in consumer behavior Kusterer, Sandra Shyness Complaint Consumer behavior Channel choice Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Shyness in consumer behavior |
title_full |
Shyness in consumer behavior |
title_fullStr |
Shyness in consumer behavior |
title_full_unstemmed |
Shyness in consumer behavior |
title_sort |
Shyness in consumer behavior |
author |
Kusterer, Sandra |
author_facet |
Kusterer, Sandra |
author_role |
author |
dc.contributor.none.fl_str_mv |
Consiglio, Irene RUN |
dc.contributor.author.fl_str_mv |
Kusterer, Sandra |
dc.subject.por.fl_str_mv |
Shyness Complaint Consumer behavior Channel choice Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Shyness Complaint Consumer behavior Channel choice Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offline channels when complaining directly to the company. Further, shy consumers call less likely the customer service than non-shy consumers to voice their dissatisfaction. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-06-30 2017-06-30T00:00:00Z 2018-01-10T10:18:06Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/27878 TID:201752883 |
url |
http://hdl.handle.net/10362/27878 |
identifier_str_mv |
TID:201752883 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137913460490240 |