Neutralizing shyness in consumer behavior
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/27420 |
Resumo: | Shyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that. |
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Neutralizing shyness in consumer behaviorShynessMisattribution of arousalConsumer behaviorLanguage courseDomínio/Área Científica::Ciências Sociais::Economia e GestãoShyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that.Consiglio, IreneRUNMoruszewicz, Agata Julia2017-12-29T09:36:02Z2017-09-202017-09-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27420TID:201752867enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:30Zoai:run.unl.pt:10362/27420Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:41.230902Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Neutralizing shyness in consumer behavior |
title |
Neutralizing shyness in consumer behavior |
spellingShingle |
Neutralizing shyness in consumer behavior Moruszewicz, Agata Julia Shyness Misattribution of arousal Consumer behavior Language course Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Neutralizing shyness in consumer behavior |
title_full |
Neutralizing shyness in consumer behavior |
title_fullStr |
Neutralizing shyness in consumer behavior |
title_full_unstemmed |
Neutralizing shyness in consumer behavior |
title_sort |
Neutralizing shyness in consumer behavior |
author |
Moruszewicz, Agata Julia |
author_facet |
Moruszewicz, Agata Julia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Consiglio, Irene RUN |
dc.contributor.author.fl_str_mv |
Moruszewicz, Agata Julia |
dc.subject.por.fl_str_mv |
Shyness Misattribution of arousal Consumer behavior Language course Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Shyness Misattribution of arousal Consumer behavior Language course Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Shyness is a widespread phenomenon which is present in the lives of majority of people. Although it is important, it barely has been studied in business context. This thesis explores the way of neutralizing shyness by the psychological concept called misattribution of arousal, meaning the process of people making a wrong assumption of what cause them to feel aroused. The mechanism is studied in the business context, on the example of language course. Taking care of the shy customers may be useful for business owners who, by treating them differently, can attract new customers and therefore, earn money from that. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-12-29T09:36:02Z 2017-09-20 2017-09-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/27420 TID:201752867 |
url |
http://hdl.handle.net/10362/27420 |
identifier_str_mv |
TID:201752867 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137912693981184 |