Positioning of Ontario University Business Programs - Guelph-Humber

Detalhes bibliográficos
Autor(a) principal: Dantas, Stephanie
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11752
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
id RCAP_9495bab3b879770c9cf1ba354f62fe1e
oai_identifier_str oai:run.unl.pt:10362/11752
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Positioning of Ontario University Business Programs - Guelph-HumberPositioningOntarioBusiness ProgramA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsUniversities need a unique and differentiated positioning to stand out and continue to grow in the Ontario Higher Education marketplace. The University of Guelph-Humber’s business program does not currently have a clear positioning strategy, which is necessary to increase enrolment and ultimately profits. In essence, it has yet to find the one unique word that is synonymous with the University of Guelph-Humber. With the use of qualitative and quantitative research, this thesis will present a better understanding of the decision-making process when applying to a business program and to propose a positioning strategy for Guelph-Humber that is credible, compelling and distinctive.NSBE - UNLCardoso, ElizabeteBragues, GeorgeRUNDantas, Stephanie2014-03-20T15:57:53Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11752TID:201525410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:23Zoai:run.unl.pt:10362/11752Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:30.752201Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Positioning of Ontario University Business Programs - Guelph-Humber
title Positioning of Ontario University Business Programs - Guelph-Humber
spellingShingle Positioning of Ontario University Business Programs - Guelph-Humber
Dantas, Stephanie
Positioning
Ontario
Business Program
title_short Positioning of Ontario University Business Programs - Guelph-Humber
title_full Positioning of Ontario University Business Programs - Guelph-Humber
title_fullStr Positioning of Ontario University Business Programs - Guelph-Humber
title_full_unstemmed Positioning of Ontario University Business Programs - Guelph-Humber
title_sort Positioning of Ontario University Business Programs - Guelph-Humber
author Dantas, Stephanie
author_facet Dantas, Stephanie
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
Bragues, George
RUN
dc.contributor.author.fl_str_mv Dantas, Stephanie
dc.subject.por.fl_str_mv Positioning
Ontario
Business Program
topic Positioning
Ontario
Business Program
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2014
dc.date.none.fl_str_mv 2014-03-20T15:57:53Z
2014-01
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11752
TID:201525410
url http://hdl.handle.net/10362/11752
identifier_str_mv TID:201525410
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137846170222592

Registros relacionados