Business models in the portuguese football clubs

Detalhes bibliográficos
Autor(a) principal: Bolas, Nuno Filipe Rodrigues Santana
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9549
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Business models in the portuguese football clubsPortuguese footballBusiness modelsChallengesRecommendationsA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis work project discusses the key features that affect the Portuguese Football Market and the business models presented by its football clubs by analyzing its unique characteristics and performing a comparison with the main European championships. The business models of Sport Clube Beira-Mar - Futebol, SAD, Sport Lisboa e Benfica - Futebol, SAD, Sporting Clube de Braga - Futebol, SAD and three Portuguese Football Academies were analyzed in order to understand the differences between clubs with dissimilar goals and scopes and which aspects should be improved and explored. Portuguese clubs present a significant competitive advantage in developing players as well as an important members base. However, they face many challenges due to low stadium occupation rates, excessive dependence on certain revenue streams, lack of sports facilities utilization, a limited range of services, and the need to reformulate their revenue structure and increase the interaction with their fans and members by providing them enjoyable experiences beyond the football matches. Hence, a set of recommendations and suggestions was developed, which was discussed with and approved by the previously mentioned clubs, in order to face the referred issues according to nine different operating areas of football clubs management and Portuguese Football in general: Restructuring of Portuguese football, Partnerships & sponsorships/new services, New customer segments and retaining the current ones, Customer relationship management, Interaction with fans and members, Facilities utilization/stadium occupation rates, Financial aspects, Participation in society/social concerns, and Internationalization/search for new revenues in emerging markets.NSBE - UNLSoeiro, Filipe CastroRUNBolas, Nuno Filipe Rodrigues Santana2013-05-10T10:13:26Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9549enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:41Zoai:run.unl.pt:10362/9549Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:53.622254Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business models in the portuguese football clubs
title Business models in the portuguese football clubs
spellingShingle Business models in the portuguese football clubs
Bolas, Nuno Filipe Rodrigues Santana
Portuguese football
Business models
Challenges
Recommendations
title_short Business models in the portuguese football clubs
title_full Business models in the portuguese football clubs
title_fullStr Business models in the portuguese football clubs
title_full_unstemmed Business models in the portuguese football clubs
title_sort Business models in the portuguese football clubs
author Bolas, Nuno Filipe Rodrigues Santana
author_facet Bolas, Nuno Filipe Rodrigues Santana
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Bolas, Nuno Filipe Rodrigues Santana
dc.subject.por.fl_str_mv Portuguese football
Business models
Challenges
Recommendations
topic Portuguese football
Business models
Challenges
Recommendations
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2013-05-10T10:13:26Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9549
url http://hdl.handle.net/10362/9549
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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