Fans club brand relationship: football passion
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/public/pub/id/13149 http://hdl.handle.net/10071/8068 |
Resumo: | Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers. |
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Fans club brand relationship: football passionFootball fansSoccer fansSport marketingPassionSoulPassive sacrificeActive sacrificeFans-club brand relationshipFootball clubsClub brandsSoccer clubsBrand managementFootball fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.Inderscience Publishers2014-12-11T16:20:52Z2014-01-01T00:00:00Z20142014-12-11T16:19:20Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/13149http://hdl.handle.net/10071/8068eng1753-3627Cayolla, R.Loureiro, S. M. C.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:32:23Zoai:repositorio.iscte-iul.pt:10071/8068Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:14:35.157798Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Fans club brand relationship: football passion |
title |
Fans club brand relationship: football passion |
spellingShingle |
Fans club brand relationship: football passion Cayolla, R. Football fans Soccer fans Sport marketing Passion Soul Passive sacrifice Active sacrifice Fans-club brand relationship Football clubs Club brands Soccer clubs Brand management |
title_short |
Fans club brand relationship: football passion |
title_full |
Fans club brand relationship: football passion |
title_fullStr |
Fans club brand relationship: football passion |
title_full_unstemmed |
Fans club brand relationship: football passion |
title_sort |
Fans club brand relationship: football passion |
author |
Cayolla, R. |
author_facet |
Cayolla, R. Loureiro, S. M. C. |
author_role |
author |
author2 |
Loureiro, S. M. C. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cayolla, R. Loureiro, S. M. C. |
dc.subject.por.fl_str_mv |
Football fans Soccer fans Sport marketing Passion Soul Passive sacrifice Active sacrifice Fans-club brand relationship Football clubs Club brands Soccer clubs Brand management |
topic |
Football fans Soccer fans Sport marketing Passion Soul Passive sacrifice Active sacrifice Fans-club brand relationship Football clubs Club brands Soccer clubs Brand management |
description |
Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-11T16:20:52Z 2014-01-01T00:00:00Z 2014 2014-12-11T16:19:20Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/public/pub/id/13149 http://hdl.handle.net/10071/8068 |
url |
https://ciencia.iscte-iul.pt/public/pub/id/13149 http://hdl.handle.net/10071/8068 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1753-3627 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Inderscience Publishers |
publisher.none.fl_str_mv |
Inderscience Publishers |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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