Fans club brand relationship: football passion

Detalhes bibliográficos
Autor(a) principal: Cayolla, R.
Data de Publicação: 2014
Outros Autores: Loureiro, S. M. C.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://ciencia.iscte-iul.pt/public/pub/id/13149
http://hdl.handle.net/10071/8068
Resumo: Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.
id RCAP_952b894d51036226e5aae4379c5b1d72
oai_identifier_str oai:repositorio.iscte-iul.pt:10071/8068
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Fans club brand relationship: football passionFootball fansSoccer fansSport marketingPassionSoulPassive sacrificeActive sacrificeFans-club brand relationshipFootball clubsClub brandsSoccer clubsBrand managementFootball fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.Inderscience Publishers2014-12-11T16:20:52Z2014-01-01T00:00:00Z20142014-12-11T16:19:20Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/13149http://hdl.handle.net/10071/8068eng1753-3627Cayolla, R.Loureiro, S. M. C.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:32:23Zoai:repositorio.iscte-iul.pt:10071/8068Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:14:35.157798Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Fans club brand relationship: football passion
title Fans club brand relationship: football passion
spellingShingle Fans club brand relationship: football passion
Cayolla, R.
Football fans
Soccer fans
Sport marketing
Passion
Soul
Passive sacrifice
Active sacrifice
Fans-club brand relationship
Football clubs
Club brands
Soccer clubs
Brand management
title_short Fans club brand relationship: football passion
title_full Fans club brand relationship: football passion
title_fullStr Fans club brand relationship: football passion
title_full_unstemmed Fans club brand relationship: football passion
title_sort Fans club brand relationship: football passion
author Cayolla, R.
author_facet Cayolla, R.
Loureiro, S. M. C.
author_role author
author2 Loureiro, S. M. C.
author2_role author
dc.contributor.author.fl_str_mv Cayolla, R.
Loureiro, S. M. C.
dc.subject.por.fl_str_mv Football fans
Soccer fans
Sport marketing
Passion
Soul
Passive sacrifice
Active sacrifice
Fans-club brand relationship
Football clubs
Club brands
Soccer clubs
Brand management
topic Football fans
Soccer fans
Sport marketing
Passion
Soul
Passive sacrifice
Active sacrifice
Fans-club brand relationship
Football clubs
Club brands
Soccer clubs
Brand management
description Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-11T16:20:52Z
2014-01-01T00:00:00Z
2014
2014-12-11T16:19:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/public/pub/id/13149
http://hdl.handle.net/10071/8068
url https://ciencia.iscte-iul.pt/public/pub/id/13149
http://hdl.handle.net/10071/8068
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1753-3627
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Inderscience Publishers
publisher.none.fl_str_mv Inderscience Publishers
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799134702906376192