Fans club brand relationship: Football passion

Detalhes bibliográficos
Autor(a) principal: Cayolla, Ricardo
Data de Publicação: 2014
Outros Autores: Loureiro, Sandra
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11328/3747
https://doi.org/10.1504/IJBG.2014.058032
Resumo: Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.
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spelling Fans club brand relationship: Football passionFootball sportPassion/soulPassive sacrificeActive sacrificeFootball fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.2021-10-22T10:10:15Z2021-10-222014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfCayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747http://hdl.handle.net/11328/3747Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747http://hdl.handle.net/11328/3747https://doi.org/10.1504/IJBG.2014.058032eng1753-3627 (Print)1753-3635 (Electronic)https://www.researchgate.net/publication/259359413_Fans_club_brand_relationship_Football_passionhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCayolla, RicardoLoureiro, SandraCayolla, Ricardoreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-14T07:12:59Zoai:repositorio.upt.pt:11328/3747Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:40:13.171670Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Fans club brand relationship: Football passion
title Fans club brand relationship: Football passion
spellingShingle Fans club brand relationship: Football passion
Cayolla, Ricardo
Football sport
Passion/soul
Passive sacrifice
Active sacrifice
title_short Fans club brand relationship: Football passion
title_full Fans club brand relationship: Football passion
title_fullStr Fans club brand relationship: Football passion
title_full_unstemmed Fans club brand relationship: Football passion
title_sort Fans club brand relationship: Football passion
author Cayolla, Ricardo
author_facet Cayolla, Ricardo
Loureiro, Sandra
author_role author
author2 Loureiro, Sandra
author2_role author
dc.contributor.author.fl_str_mv Cayolla, Ricardo
Loureiro, Sandra
Cayolla, Ricardo
dc.subject.por.fl_str_mv Football sport
Passion/soul
Passive sacrifice
Active sacrifice
topic Football sport
Passion/soul
Passive sacrifice
Active sacrifice
description Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.
publishDate 2014
dc.date.none.fl_str_mv 2014-01-01T00:00:00Z
2021-10-22T10:10:15Z
2021-10-22
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747
http://hdl.handle.net/11328/3747
Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747
http://hdl.handle.net/11328/3747
https://doi.org/10.1504/IJBG.2014.058032
identifier_str_mv Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747
url http://hdl.handle.net/11328/3747
https://doi.org/10.1504/IJBG.2014.058032
dc.language.iso.fl_str_mv eng
language eng
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1753-3635 (Electronic)
https://www.researchgate.net/publication/259359413_Fans_club_brand_relationship_Football_passion
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