Fans club brand relationship: Football passion
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11328/3747 https://doi.org/10.1504/IJBG.2014.058032 |
Resumo: | Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers. |
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Fans club brand relationship: Football passionFootball sportPassion/soulPassive sacrificeActive sacrificeFootball fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers.2021-10-22T10:10:15Z2021-10-222014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfCayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747http://hdl.handle.net/11328/3747Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747http://hdl.handle.net/11328/3747https://doi.org/10.1504/IJBG.2014.058032eng1753-3627 (Print)1753-3635 (Electronic)https://www.researchgate.net/publication/259359413_Fans_club_brand_relationship_Football_passionhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCayolla, RicardoLoureiro, SandraCayolla, Ricardoreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-14T07:12:59Zoai:repositorio.upt.pt:11328/3747Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:40:13.171670Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Fans club brand relationship: Football passion |
title |
Fans club brand relationship: Football passion |
spellingShingle |
Fans club brand relationship: Football passion Cayolla, Ricardo Football sport Passion/soul Passive sacrifice Active sacrifice |
title_short |
Fans club brand relationship: Football passion |
title_full |
Fans club brand relationship: Football passion |
title_fullStr |
Fans club brand relationship: Football passion |
title_full_unstemmed |
Fans club brand relationship: Football passion |
title_sort |
Fans club brand relationship: Football passion |
author |
Cayolla, Ricardo |
author_facet |
Cayolla, Ricardo Loureiro, Sandra |
author_role |
author |
author2 |
Loureiro, Sandra |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cayolla, Ricardo Loureiro, Sandra Cayolla, Ricardo |
dc.subject.por.fl_str_mv |
Football sport Passion/soul Passive sacrifice Active sacrifice |
topic |
Football sport Passion/soul Passive sacrifice Active sacrifice |
description |
Football fans are consumers with a special behaviour with their football club brand. Football is the most popular sport in the world. Demographically, organisations worldwide are becoming increasingly homogeneous. The main aim of this study is to explore why football fans are willing to do some kind of sacrifices in order to continue their relationship with their preferred club brand. Therefore, 97 telephone interviews (from a list of 123 potential respondents) were conducted with entrepreneurs, managers, students, lawyers, retired, employees (public and private), professors, athletes, coach. Participants were contacted in accordance with the procedures of snowball sampling type starting with finding the perpetrators of personal contacts that fit the profile request for the study: the main criterion of the integral elements of this first study is to be people who really like football, people who have the willingness to make sacrifices for the sake of their relationship with the football club brand and team. The findings of the first study reveal four major facets: passion/soul, be different, leave all behind, personal risk. The study contributes to knowledge in marketing field, as well as provides insights to brand managers. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z 2021-10-22T10:10:15Z 2021-10-22 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747 http://hdl.handle.net/11328/3747 Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747 http://hdl.handle.net/11328/3747 https://doi.org/10.1504/IJBG.2014.058032 |
identifier_str_mv |
Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: Football passion. International Journal of Business and Globalisation, 12(1), 82–97. 10.1504/IJBG.2014.058032. Disponível no Repositório UPT, http://hdl.handle.net/11328/3747 |
url |
http://hdl.handle.net/11328/3747 https://doi.org/10.1504/IJBG.2014.058032 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1753-3627 (Print) 1753-3635 (Electronic) https://www.researchgate.net/publication/259359413_Fans_club_brand_relationship_Football_passion |
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http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by/4.0/ |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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