Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands

Detalhes bibliográficos
Autor(a) principal: Santos, Ana Filipa Eduardo Fonseca
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9576
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brandsConsumer-company identificationThe Body ShopL’OréalCorporate Social ResponsibilityEnvironmentA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis research aims to study the impact that L’Oréal’s acquisition of The Body Shop had on consumers’ identification with both brands. Our research was based on the assumption that because both companies have different cultures and values, this could lead to changes in their brand identifications. Consumers from both brands were evaluated separately and both samples were further divided into two sub-samples: the ones that had previous knowledge about the acquisition and the ones who didn’t. Through this research we concluded that consumers from both brands are environmentally-conscious and also that both considered that company’s social responsibility practices heavily weighed when deciding where to buy. This research was developed based on the Consumer-Company Identification model with some adaptations based on the recent literature. The results suggest that consumers have a strong relationship with both brands. Those who knew a priori about the acquisition expressed that it didn’t have much impact on their perception and purchase behavior. For those who only acknowledged it during the research also demonstrated a remaining strong brand identification (with both brands), although with results weaker than before.NSBE - UNLAgante, LuísaRUNSantos, Ana Filipa Eduardo Fonseca2013-05-13T13:52:22Z2012-062012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9576enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:46Zoai:run.unl.pt:10362/9576Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:54.657471Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
title Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
spellingShingle Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
Santos, Ana Filipa Eduardo Fonseca
Consumer-company identification
The Body Shop
L’Oréal
Corporate Social Responsibility
Environment
title_short Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
title_full Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
title_fullStr Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
title_full_unstemmed Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
title_sort Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brands
author Santos, Ana Filipa Eduardo Fonseca
author_facet Santos, Ana Filipa Eduardo Fonseca
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Santos, Ana Filipa Eduardo Fonseca
dc.subject.por.fl_str_mv Consumer-company identification
The Body Shop
L’Oréal
Corporate Social Responsibility
Environment
topic Consumer-company identification
The Body Shop
L’Oréal
Corporate Social Responsibility
Environment
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-06
2012-06-01T00:00:00Z
2013-05-13T13:52:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9576
url http://hdl.handle.net/10362/9576
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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