Strategic design of There App’s business model: From product to multi-sided platform

Detalhes bibliográficos
Autor(a) principal: Prata, Alexandre
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15462
Resumo: The following work project illustrates the strategic issues There App, a mobile application, faces regarding the opportunity to expand from its current state as a product to a multisided platform. Initially, a market analysis is performed to identify the ideal customer groups to be integrated in the platform. Strategic design issues are then discussed on how to best match its value proposition with the identified market opportunity. Suggestions on how the company should organize its resources and operational processes to best deliver on its value proposition complete the work.
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spelling Strategic design of There App’s business model: From product to multi-sided platformThere AppMulti-sided platformStrategic platform designBusiness model analysisMobile live video streaming programStartupDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following work project illustrates the strategic issues There App, a mobile application, faces regarding the opportunity to expand from its current state as a product to a multisided platform. Initially, a market analysis is performed to identify the ideal customer groups to be integrated in the platform. Strategic design issues are then discussed on how to best match its value proposition with the identified market opportunity. Suggestions on how the company should organize its resources and operational processes to best deliver on its value proposition complete the work.Soeiro, Filipe CastroRUNPrata, Alexandre2015-10-01T15:04:13Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/15462TID:201530783enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:33Zoai:run.unl.pt:10362/15462Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:32.662547Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Strategic design of There App’s business model: From product to multi-sided platform
title Strategic design of There App’s business model: From product to multi-sided platform
spellingShingle Strategic design of There App’s business model: From product to multi-sided platform
Prata, Alexandre
There App
Multi-sided platform
Strategic platform design
Business model analysis
Mobile live video streaming program
Startup
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Strategic design of There App’s business model: From product to multi-sided platform
title_full Strategic design of There App’s business model: From product to multi-sided platform
title_fullStr Strategic design of There App’s business model: From product to multi-sided platform
title_full_unstemmed Strategic design of There App’s business model: From product to multi-sided platform
title_sort Strategic design of There App’s business model: From product to multi-sided platform
author Prata, Alexandre
author_facet Prata, Alexandre
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Prata, Alexandre
dc.subject.por.fl_str_mv There App
Multi-sided platform
Strategic platform design
Business model analysis
Mobile live video streaming program
Startup
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic There App
Multi-sided platform
Strategic platform design
Business model analysis
Mobile live video streaming program
Startup
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following work project illustrates the strategic issues There App, a mobile application, faces regarding the opportunity to expand from its current state as a product to a multisided platform. Initially, a market analysis is performed to identify the ideal customer groups to be integrated in the platform. Strategic design issues are then discussed on how to best match its value proposition with the identified market opportunity. Suggestions on how the company should organize its resources and operational processes to best deliver on its value proposition complete the work.
publishDate 2015
dc.date.none.fl_str_mv 2015-10-01T15:04:13Z
2015-01
2015-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15462
TID:201530783
url http://hdl.handle.net/10362/15462
identifier_str_mv TID:201530783
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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