The Importance on Self-Expression Through Clothing and Fashion: A view on Digital Identity and Digital Fashion

• Autor(a) principal: Nunes, Carolina da Cunha
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.6/13583
• topic: Identidade; Identidade Digital; Moda; Moda Digital; Sociedade; Domínio/Área Científica::Humanidades::Artes:: Branding::Design de Moda

As a vast theme with a variety of studies in different scientific areas, like philosophy and sociology, Identity poses as a multi-disciplinary subject (Kawamura, 2005). This way, this investigation had in consideration both these fields of study, connecting them. It began by analysing the role that Fashion portraits in Identity and at what point do they influence each other, as well as the importance of self-expression through clothing. The investigation’s focus was the development and impact that the globalization phenomena and the digital era have, how they influence and mould users and their perception, and what potential Fashion has in constructing a personal Identity, in envoirnments such as Virtual Worlds and the Metaverse. Moreover, Digital Fashion is also introduced as to understand this relationship between Fashion and the virtual world and what it might bring into the universe of Identity, and more specifically Digital Identity. This research used types of method designs to pursue its goals. A qualitative method, the literature review, where studies and author’s work were revised, to explore the themes and form hypothesis, and a quantitative one, a public survey where those hypotheses were determined either true or untrue. The conclusions show that technology is at its peak with increasing usage and engagement, and although there isn’t clear information to deduct Digital Fashion will become a major success within the Fashion industry, it is possible that it could mean a lot to freedom of wear.