Technological advance- ments in the retail industry: the methodology behind the analysis
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/164003 |
Resumo: | Self-Service Technologies (SSTs) have emerged as a strategy for retailers to improve customer experience. This research determines Portuguese consumers’ supermarket brand perceptions, to understand what players occupy an advantageous mental space for the implementation of these technologies: Perceptual Mapping. Findings reveal that the relationship between consumers and supermarkets is predominantly transactional, therefore perceptions of individual hedonic values are incomputable. Moreover, a Conjoint Analysis was employed to analyze preferences in checkout methods. While consumers under 45 are very interested in checkout-free technology, they exhibit a low willingness to pay for these technologies. Current market players can improve t |
id |
RCAP_98ea6f2d940308ce2a369a48d860c28e |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/164003 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Technological advance- ments in the retail industry: the methodology behind the analysisMarketing researchSelf-service technologies (Ssts)Checkout methodsCheckout free technologyDomínio/Área Científica::Ciências Sociais::Economia e GestãoSelf-Service Technologies (SSTs) have emerged as a strategy for retailers to improve customer experience. This research determines Portuguese consumers’ supermarket brand perceptions, to understand what players occupy an advantageous mental space for the implementation of these technologies: Perceptual Mapping. Findings reveal that the relationship between consumers and supermarkets is predominantly transactional, therefore perceptions of individual hedonic values are incomputable. Moreover, a Conjoint Analysis was employed to analyze preferences in checkout methods. While consumers under 45 are very interested in checkout-free technology, they exhibit a low willingness to pay for these technologies. Current market players can improve tGardete, PedroRUNMatthey, Philipp Moritz Paul2024-02-23T10:35:04Z2023-01-202022-12-162023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164003TID:203315154enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:50:17Zoai:run.unl.pt:10362/164003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:59.402204Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Technological advance- ments in the retail industry: the methodology behind the analysis |
title |
Technological advance- ments in the retail industry: the methodology behind the analysis |
spellingShingle |
Technological advance- ments in the retail industry: the methodology behind the analysis Matthey, Philipp Moritz Paul Marketing research Self-service technologies (Ssts) Checkout methods Checkout free technology Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Technological advance- ments in the retail industry: the methodology behind the analysis |
title_full |
Technological advance- ments in the retail industry: the methodology behind the analysis |
title_fullStr |
Technological advance- ments in the retail industry: the methodology behind the analysis |
title_full_unstemmed |
Technological advance- ments in the retail industry: the methodology behind the analysis |
title_sort |
Technological advance- ments in the retail industry: the methodology behind the analysis |
author |
Matthey, Philipp Moritz Paul |
author_facet |
Matthey, Philipp Moritz Paul |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gardete, Pedro RUN |
dc.contributor.author.fl_str_mv |
Matthey, Philipp Moritz Paul |
dc.subject.por.fl_str_mv |
Marketing research Self-service technologies (Ssts) Checkout methods Checkout free technology Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing research Self-service technologies (Ssts) Checkout methods Checkout free technology Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Self-Service Technologies (SSTs) have emerged as a strategy for retailers to improve customer experience. This research determines Portuguese consumers’ supermarket brand perceptions, to understand what players occupy an advantageous mental space for the implementation of these technologies: Perceptual Mapping. Findings reveal that the relationship between consumers and supermarkets is predominantly transactional, therefore perceptions of individual hedonic values are incomputable. Moreover, a Conjoint Analysis was employed to analyze preferences in checkout methods. While consumers under 45 are very interested in checkout-free technology, they exhibit a low willingness to pay for these technologies. Current market players can improve t |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-16 2023-01-20 2023-01-20T00:00:00Z 2024-02-23T10:35:04Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/164003 TID:203315154 |
url |
http://hdl.handle.net/10362/164003 |
identifier_str_mv |
TID:203315154 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138176397213696 |