Measuring cruiser's satisfaction of Lisbon and intention to return to Portugal as independent visitor

• Autor(a) principal: Zeferino, Elodie Carreira
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/8125
• topic: Cruiser; Satisfaction; Intention to return; Lisbon; Multiple regression; Passageiro de cruzeiro; Satisfação; Intenção de voltar; Lisboa; Regressão múltipla

Last years, the approach of the media about cruise tourism has becoming more relevant. As in the tourism as a whole, the cruise industry has been acting in a contradictory movement facing the economic and financial tendencies of Portugal, mostly because of the positive indicators, the arrival of more and bigger luxury cruise ships to the principal maritime ports, or the construction of new terminals, as a consequence of the activity increase. Nowadays, the weight of the tourism achieves more and more expression in Portugal and in 2012 around 5,7% of the GDP came from tourism receipts (WTTC). The subsector of cruises is seen by the principal entities related to the sea with considerable potential to contribute to the growth of exportation: “The cruise tourism has been revealing one of the most dynamic tourism segments, presenting good levels of growth, year by year” (PwC, 2012). One of the most common and efficient ways to evaluate the tourism development is through the tourists’ feedback. As the efforts are driven to them, they are the ideal to evaluate and corroborate what the best has been made in the country in relation to the tourism activity. In research, “Satisfaction” is one of the most used “non-tourism keywords” in the cruise sector (Papathanassis & Beckmann, 2011). Through linear regression (Galton, 1894; Pearson, 1930) applied in a questionnaire conducted nearby the Port of Lisbon, it was studied the international passengers’ satisfaction and their behavioral intentions, such as intention to return and to recommend Portugal.