Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v0i32.20444 |
Resumo: | The main purpose of the article is to promote a better understanding of the dierent lifestyles concerning the first generation of digital natives, the Portuguese' Millennials, their mobility and their behaviour as tourists. Tourism has been one of the mechanisms of growth and economic development globally. According to UNWTO 2018, the sector achieved 1.4 billion international arrivals, being the strongest year after 2010, with Europe reaching a record 713 million and an increase in demand of 6% above the previous year (UNWTO, 2019).These figures are partially due to the Millennials and the impact their mobility has had as a component of their lifestyle in contemporary society. They were born after the Technological and Communications Revolution and have grown up in a society subject to a change that may be even considered a new cultural paradigm. This change conveys new lifestyles represented by patterns of behaviour, words and rituals, and identities being no longer unique or static thereby are continually changing. If modernity is based on reason, the contemporary society puts emotion first.This is the generation of the future and hence it is important to understand their behaviour, how their lifestyles are and how they go about using physical, technological and virtual mobility, because in a society with special features such as the access to the Internet, mobility is considered by the Millennials as a 'lifestyle'.A questionnaire was applied online to understand how Portuguese Millennials are moving and what they are seeking.We may conclude that this generation actually evidences diverse patterns of behaviour and has a lifestyle that is somewhat different even within their own generation. As tourists, Millennials use the city in such a distinctive way, opting preferably for experiential tourism. |
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Tão diferentes e tão iguais: os Millennials e a mobilidade no turismoThe main purpose of the article is to promote a better understanding of the dierent lifestyles concerning the first generation of digital natives, the Portuguese' Millennials, their mobility and their behaviour as tourists. Tourism has been one of the mechanisms of growth and economic development globally. According to UNWTO 2018, the sector achieved 1.4 billion international arrivals, being the strongest year after 2010, with Europe reaching a record 713 million and an increase in demand of 6% above the previous year (UNWTO, 2019).These figures are partially due to the Millennials and the impact their mobility has had as a component of their lifestyle in contemporary society. They were born after the Technological and Communications Revolution and have grown up in a society subject to a change that may be even considered a new cultural paradigm. This change conveys new lifestyles represented by patterns of behaviour, words and rituals, and identities being no longer unique or static thereby are continually changing. If modernity is based on reason, the contemporary society puts emotion first.This is the generation of the future and hence it is important to understand their behaviour, how their lifestyles are and how they go about using physical, technological and virtual mobility, because in a society with special features such as the access to the Internet, mobility is considered by the Millennials as a 'lifestyle'.A questionnaire was applied online to understand how Portuguese Millennials are moving and what they are seeking.We may conclude that this generation actually evidences diverse patterns of behaviour and has a lifestyle that is somewhat different even within their own generation. As tourists, Millennials use the city in such a distinctive way, opting preferably for experiential tourism.Este artigo tem como objetivo conhecer os estilos de vida da primeira geração de nativos digitais, os Millennials, portugueses, a sua mobilidade e os seus comportamentos sempre que fazem turismo. O turismo tem sido um dos motores do crescimento e do desenvolvimento económico ao nível global. Segundo a UNWTO 2018 acabou com 1, 4 bilhões de chegadas internacionais tendo sido o ano mais forte depois de 2010. A Europa atingiu o número recorde de chegadas no valor de 713 milhões com um aumento de procura de 6% relativamente ao ano anterior (UNWTO, 2019). Estes números devem-se, em parte, à mobilidade deste grupo geracional, mobilidade esta que é, na sociedade contemporânea, como uma componente da própria vida social. Nascidos após a Revolução Tecnológica e das Comunicações, cresceram num contexto em que se dá uma mudança a que podemos mesmo chamar um novo paradigma cultural. Esta mudança traz outros estilos de vida, profundamente ligados às novas tecnologias e que são simbolicamente representados por comportamentos, palavras e rituais pelo que as identidades deixam de ser únicas e fixas e transformam-se. Se a modernidade tem por base a razão, a sociedade contemporânea põe em primeiro lugar a emoção. Representam a geração do futuro e daí ser importante saber como se comportam, quais são os seus estilos de vida e como usam tanto a mobilidade física como a mobilidade tecnológica e virtual, pois na sociedade contemporânea, com valores diversos, a mobilidade é para os Millennials como que um 'estilo de vida'. Para percebermos como os Millennials portugueses se deslocam e o que procuram utilizámos um questionário que foi aplicado online, tendo sido respondido por 269 indivíduos. Deste estudo podemos concluir que esta geração portuguesa tem realmente comportamentos e estilos de vida diferentes mesmo dentro da sua própria geração e usam a cidade, enquanto turistas, de uma maneira distinta, optando preferencialmente por um turismo baseado em experiências ou seja um turismo experiencial.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2019-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i32.20444oai:proa.ua.pt:article/20444Journal of Tourism & Development; No 32 (2019); 51-64Revista Turismo & Desenvolvimento; n.º 32 (2019); 51-642182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/20444https://doi.org/10.34624/rtd.v0i32.20444https://proa.ua.pt/index.php/rtd/article/view/20444/14819https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCastela, AnaCosta, Carlos2022-09-26T10:57:33Zoai:proa.ua.pt:article/20444Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:06:11.486759Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
title |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
spellingShingle |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo Castela, Ana |
title_short |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
title_full |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
title_fullStr |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
title_full_unstemmed |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
title_sort |
Tão diferentes e tão iguais: os Millennials e a mobilidade no turismo |
author |
Castela, Ana |
author_facet |
Castela, Ana Costa, Carlos |
author_role |
author |
author2 |
Costa, Carlos |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Castela, Ana Costa, Carlos |
description |
The main purpose of the article is to promote a better understanding of the dierent lifestyles concerning the first generation of digital natives, the Portuguese' Millennials, their mobility and their behaviour as tourists. Tourism has been one of the mechanisms of growth and economic development globally. According to UNWTO 2018, the sector achieved 1.4 billion international arrivals, being the strongest year after 2010, with Europe reaching a record 713 million and an increase in demand of 6% above the previous year (UNWTO, 2019).These figures are partially due to the Millennials and the impact their mobility has had as a component of their lifestyle in contemporary society. They were born after the Technological and Communications Revolution and have grown up in a society subject to a change that may be even considered a new cultural paradigm. This change conveys new lifestyles represented by patterns of behaviour, words and rituals, and identities being no longer unique or static thereby are continually changing. If modernity is based on reason, the contemporary society puts emotion first.This is the generation of the future and hence it is important to understand their behaviour, how their lifestyles are and how they go about using physical, technological and virtual mobility, because in a society with special features such as the access to the Internet, mobility is considered by the Millennials as a 'lifestyle'.A questionnaire was applied online to understand how Portuguese Millennials are moving and what they are seeking.We may conclude that this generation actually evidences diverse patterns of behaviour and has a lifestyle that is somewhat different even within their own generation. As tourists, Millennials use the city in such a distinctive way, opting preferably for experiential tourism. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-01T00:00:00Z |
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journal article journal article info:eu-repo/semantics/article |
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info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v0i32.20444 oai:proa.ua.pt:article/20444 |
url |
https://doi.org/10.34624/rtd.v0i32.20444 |
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oai:proa.ua.pt:article/20444 |
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https://proa.ua.pt/index.php/rtd/article/view/20444 https://doi.org/10.34624/rtd.v0i32.20444 https://proa.ua.pt/index.php/rtd/article/view/20444/14819 |
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https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0/ |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; No 32 (2019); 51-64 Revista Turismo & Desenvolvimento; n.º 32 (2019); 51-64 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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