How can a financial technology company make its quantitative trading and risk management software product more competitive in the chinese bond market

• Autor(a) principal: Xiaoqing Xu
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/29514
• topic: Fintech; Bond market; Concorrência -- Competition; Segmentação do mercado -- Market segmentation; Mercado de títulos; Marketing de produtos

Entering and expanding in the rapidly changing and fast growing bond market in China poses significant challenges for new fintech companies, specifically for Weijing Technology. The unique characteristics of the Chinese bond market, combined with the dominance of established global fintech leaders, make it difficult for new players to gain a foothold. Meanwhile, the specific objectives of the project are to identify direct competitors, compare the company's products and services to those of competitors, identify specific features or benefits that set the company apart from competitors, and areas of improvement. With this purpose, a qualitative market research study was conducted to reveal underlying causes, trends, and related management strategies. The findings indicate that, first, the project identifies Weijing Technology's competitors in the Chinese bond market, including established international fintech companies such as MSCI, SS&C Technologies, QRM, Numerics, and Finastra. Beside, Weijing Technology's financial analysis and management system, DealRisk, has several advantages, including being a domestic technology supplier, high security with servers located in China, a one-stop solution for various financial management needs, being designed for the domestic market with extensive back testing and localized adjustments, having a user-friendly interface, excellent after-sales service, and being price competitive compared to international counterparts. Finally, the areas for improvement for Weijing Technology's DealRisk platform include more frequent product updates to remain relevant and competitive, enhancing security through new technologies such as Blockchain, and expanding the coverage of financial products to meet institutional clients' needs.