Insiders´ opinions and people perceptions

Detalhes bibliográficos
Autor(a) principal: Gamberoni, Daniele
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163329
Resumo: Environmental sustainability is a current widespread concern of many consumers and businesses. The purpose of this thesis is to analyze if consumers give value to environmental sustainability in their luxury fashion purchases. Additionally, this research explores consumers’ current knowledge on the sustainability efforts in this industry, mainly of known brands such as Gucci, Versace, Brunello Cucinelli, Dolce & Gabbana and Stella McCartney. To do so, methodologies such as perceptual mapping, conjoint and cluster analyzes were performed. Our main findings indicate an active want from consumers of more sustainable luxury fashion items, particularly those made out of eco-friendly materials
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spelling Insiders´ opinions and people perceptionsMarket researchPerceptual mappingConjoint analysisWillingness to payCluster analysisConsumer behaviorLuxury fashionSustainabilityEnvironment.Domínio/Área Científica::Ciências Sociais::Economia e GestãoEnvironmental sustainability is a current widespread concern of many consumers and businesses. The purpose of this thesis is to analyze if consumers give value to environmental sustainability in their luxury fashion purchases. Additionally, this research explores consumers’ current knowledge on the sustainability efforts in this industry, mainly of known brands such as Gucci, Versace, Brunello Cucinelli, Dolce & Gabbana and Stella McCartney. To do so, methodologies such as perceptual mapping, conjoint and cluster analyzes were performed. Our main findings indicate an active want from consumers of more sustainable luxury fashion items, particularly those made out of eco-friendly materialsSchmitt, DanielaRUNGamberoni, Daniele2024-02-09T13:32:47Z2023-01-202023-01-202023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163329TID:203315278enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:46:30Zoai:run.unl.pt:10362/163329Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:22.207577Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Insiders´ opinions and people perceptions
title Insiders´ opinions and people perceptions
spellingShingle Insiders´ opinions and people perceptions
Gamberoni, Daniele
Market research
Perceptual mapping
Conjoint analysis
Willingness to pay
Cluster analysis
Consumer behavior
Luxury fashion
Sustainability
Environment.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Insiders´ opinions and people perceptions
title_full Insiders´ opinions and people perceptions
title_fullStr Insiders´ opinions and people perceptions
title_full_unstemmed Insiders´ opinions and people perceptions
title_sort Insiders´ opinions and people perceptions
author Gamberoni, Daniele
author_facet Gamberoni, Daniele
author_role author
dc.contributor.none.fl_str_mv Schmitt, Daniela
RUN
dc.contributor.author.fl_str_mv Gamberoni, Daniele
dc.subject.por.fl_str_mv Market research
Perceptual mapping
Conjoint analysis
Willingness to pay
Cluster analysis
Consumer behavior
Luxury fashion
Sustainability
Environment.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Market research
Perceptual mapping
Conjoint analysis
Willingness to pay
Cluster analysis
Consumer behavior
Luxury fashion
Sustainability
Environment.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Environmental sustainability is a current widespread concern of many consumers and businesses. The purpose of this thesis is to analyze if consumers give value to environmental sustainability in their luxury fashion purchases. Additionally, this research explores consumers’ current knowledge on the sustainability efforts in this industry, mainly of known brands such as Gucci, Versace, Brunello Cucinelli, Dolce & Gabbana and Stella McCartney. To do so, methodologies such as perceptual mapping, conjoint and cluster analyzes were performed. Our main findings indicate an active want from consumers of more sustainable luxury fashion items, particularly those made out of eco-friendly materials
publishDate 2023
dc.date.none.fl_str_mv 2023-01-20
2023-01-20
2023-01-20T00:00:00Z
2024-02-09T13:32:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163329
TID:203315278
url http://hdl.handle.net/10362/163329
identifier_str_mv TID:203315278
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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