Ewom-based purchase satisfaction : the YouTube reality

Detalhes bibliográficos
Autor(a) principal: Pelixo, André Filipe Tenrinho
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/49743
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Ewom-based purchase satisfaction : the YouTube realityeWOMUGCConsumer behaviourExpectationPurchase decisionPurchase SatisfactionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceInternet changed the way that people search for information and buy products. Studies about user generated content (UGC) demonstrate that consumers tend to rely more on user-expressed experience, than professional opinion. The popularization of social media allowed people to share a lot more their impressions about products and services in their private channels. Their motivations, aligned with the digital environment, have changed the way they look for content and make decisions. The fast development of social media allows consumers to share their purchase and user experiences online. Since everything can be shared, it is even more difficult for marketers to control the digital content. Video-reviews emerged as a form of eWOM that are getting popular on digital and YouTube channels features a variety of UGC to different audiences. These viewers search information to fulfill a necessity. Consequently, they construct an idea based on what was seen and, simultaneous, an expectation of daily use. A research was conducted to determine if eWOM’s accuracy levels on YouTube are at the level of post-purchase satisfaction. The eligible population for this study was the population living in Portugal and results showed a positive association between the satisfaction levels of people that based the purchase on video-reviews.Santos, Vitor Manuel Pereira Duarte dosRUNPelixo, André Filipe Tenrinho2018-10-24T11:40:12Z2018-10-192018-10-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/49743TID:201987643enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:25:18Zoai:run.unl.pt:10362/49743Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:32:16.022422Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Ewom-based purchase satisfaction : the YouTube reality
title Ewom-based purchase satisfaction : the YouTube reality
spellingShingle Ewom-based purchase satisfaction : the YouTube reality
Pelixo, André Filipe Tenrinho
eWOM
UGC
Consumer behaviour
Expectation
Purchase decision
Purchase Satisfaction
title_short Ewom-based purchase satisfaction : the YouTube reality
title_full Ewom-based purchase satisfaction : the YouTube reality
title_fullStr Ewom-based purchase satisfaction : the YouTube reality
title_full_unstemmed Ewom-based purchase satisfaction : the YouTube reality
title_sort Ewom-based purchase satisfaction : the YouTube reality
author Pelixo, André Filipe Tenrinho
author_facet Pelixo, André Filipe Tenrinho
author_role author
dc.contributor.none.fl_str_mv Santos, Vitor Manuel Pereira Duarte dos
RUN
dc.contributor.author.fl_str_mv Pelixo, André Filipe Tenrinho
dc.subject.por.fl_str_mv eWOM
UGC
Consumer behaviour
Expectation
Purchase decision
Purchase Satisfaction
topic eWOM
UGC
Consumer behaviour
Expectation
Purchase decision
Purchase Satisfaction
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2018
dc.date.none.fl_str_mv 2018-10-24T11:40:12Z
2018-10-19
2018-10-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/49743
TID:201987643
url http://hdl.handle.net/10362/49743
identifier_str_mv TID:201987643
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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