Wine brand focused on young people: feasibility of a wine e-commerce in Brazil

Detalhes bibliográficos
Autor(a) principal: Nazarian, Ana Carolina
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/24019
Resumo: The main point of this work is to realize the operational and economic viability for opening a brand of wine focused on young people, in Brazil, with its own e-commerce platform. The work will approach topics such as financial, operational and marketing viability. To this end, it will use several methodologies that will be explained in the development of the work. The brand will be called Sagaz and provides the sale of five wines through anexclusive brand e-commerce and shopping experience. Complementing, its main value proposition will be the wine brand reference for young adults, based on information, quality and status.
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spelling Wine brand focused on young people: feasibility of a wine e-commerce in BrazilWineYoungComércio eletrónico -- E-commerceSagazVinhoJovemThe main point of this work is to realize the operational and economic viability for opening a brand of wine focused on young people, in Brazil, with its own e-commerce platform. The work will approach topics such as financial, operational and marketing viability. To this end, it will use several methodologies that will be explained in the development of the work. The brand will be called Sagaz and provides the sale of five wines through anexclusive brand e-commerce and shopping experience. Complementing, its main value proposition will be the wine brand reference for young adults, based on information, quality and status.O ponto principal deste trabalho é perceber a viabilidade operacional e econômica de abertura de uma marca de vinho com foco em pessoas jovens, no Brasil, e com venda em um e-commerce próprio. O trabalho abordará tópicos como viabilidade financeira, operacional e mercadológica. Para tal, utilizará diversas metodologias que serão explicitadas no desenvolvimento do trabalho. A marca vai se chamar Sagaz e prevê a venda de cinco vinhos por meio de um ecommerce da marca e experiência de compra exclusiva. Somando a isso, sua principalproposta de valor será a referência de marca de vinho para jovens adultos, baseado nainformação, qualidade e status2022-10-14T00:00:00Z2021-10-14T00:00:00Z2021-10-142021-08info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/24019TID:202783448engNazarian, Ana Carolinainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:01:00Zoai:repositorio.iscte-iul.pt:10071/24019Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:32:28.534353Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
title Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
spellingShingle Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
Nazarian, Ana Carolina
Wine
Young
Comércio eletrónico -- E-commerce
Sagaz
Vinho
Jovem
title_short Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
title_full Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
title_fullStr Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
title_full_unstemmed Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
title_sort Wine brand focused on young people: feasibility of a wine e-commerce in Brazil
author Nazarian, Ana Carolina
author_facet Nazarian, Ana Carolina
author_role author
dc.contributor.author.fl_str_mv Nazarian, Ana Carolina
dc.subject.por.fl_str_mv Wine
Young
Comércio eletrónico -- E-commerce
Sagaz
Vinho
Jovem
topic Wine
Young
Comércio eletrónico -- E-commerce
Sagaz
Vinho
Jovem
description The main point of this work is to realize the operational and economic viability for opening a brand of wine focused on young people, in Brazil, with its own e-commerce platform. The work will approach topics such as financial, operational and marketing viability. To this end, it will use several methodologies that will be explained in the development of the work. The brand will be called Sagaz and provides the sale of five wines through anexclusive brand e-commerce and shopping experience. Complementing, its main value proposition will be the wine brand reference for young adults, based on information, quality and status.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-14T00:00:00Z
2021-10-14
2021-08
2022-10-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/24019
TID:202783448
url http://hdl.handle.net/10071/24019
identifier_str_mv TID:202783448
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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