Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel

Detalhes bibliográficos
Autor(a) principal: Santos, Cláudia Sofia Vieira
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/14618
Resumo: Field Lab in Entrepreneurial Innovative Ventures
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spelling Improvement of Lipton’s business model through wholesalers and traditional supermarkets channelMarket shareTraditional supermarketsMarketing and supply management activitiesField Lab in Entrepreneurial Innovative VenturesAs opposed to what is happening in other categories, tea category has been increasing over the years in the Portuguese market. So, the main goal of this project is to propose measures, so that Lipton improve its business model through wholesalers and traditional supermarkets, with the ultimate objective of increase its market share. In this sense, it will be presented an evaluation of the leaf tea market and its potential, as well as Lipton’s business model, followed by a risk analysis and recommendations, in terms of product, place, promotion, communication plan and processes for Lipton increase its market share, especially through wholesalers and traditional supermarkets.NSBE - UNLSoeiro, Filipe CastroRUNSantos, Cláudia Sofia Vieira2015-04-08T08:39:29Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/14618TID:201530678enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:49:51Zoai:run.unl.pt:10362/14618Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:21:58.389105Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
title Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
spellingShingle Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
Santos, Cláudia Sofia Vieira
Market share
Traditional supermarkets
Marketing and supply management activities
title_short Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
title_full Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
title_fullStr Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
title_full_unstemmed Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
title_sort Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel
author Santos, Cláudia Sofia Vieira
author_facet Santos, Cláudia Sofia Vieira
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Santos, Cláudia Sofia Vieira
dc.subject.por.fl_str_mv Market share
Traditional supermarkets
Marketing and supply management activities
topic Market share
Traditional supermarkets
Marketing and supply management activities
description Field Lab in Entrepreneurial Innovative Ventures
publishDate 2014
dc.date.none.fl_str_mv 2014-01
2014-01-01T00:00:00Z
2015-04-08T08:39:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/14618
TID:201530678
url http://hdl.handle.net/10362/14618
identifier_str_mv TID:201530678
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.mail.fl_str_mv
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