Internationalization of born digitals - a literature review on the determinants of internationalization speed

Detalhes bibliográficos
Autor(a) principal: Starke, Jonathan Benedikt
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153724
Resumo: The Business Project developed a country selection framework and a go-to-market strategy for the DACH region for Nova Talent. In anticipation of an expansion into other countries, the question remained how quickly Nova should expand globally. Thus, the Work Project examines the determinants of internationalization speed of born digitals - firms that can internationalize immediately after inception and have instantaneous access to global markets. Therefore, this thesis provides a comprehensive overview of the concept of internationalization speed and its drivers. Based on this, recommendations are given to future research on born digitals and to Nova on its further expansion strategy.
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spelling Internationalization of born digitals - a literature review on the determinants of internationalization speedInternationalization speedGlobal expansionBorn digitalsDeterminants of speedCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Business Project developed a country selection framework and a go-to-market strategy for the DACH region for Nova Talent. In anticipation of an expansion into other countries, the question remained how quickly Nova should expand globally. Thus, the Work Project examines the determinants of internationalization speed of born digitals - firms that can internationalize immediately after inception and have instantaneous access to global markets. Therefore, this thesis provides a comprehensive overview of the concept of internationalization speed and its drivers. Based on this, recommendations are given to future research on born digitals and to Nova on its further expansion strategy.Decreton, BenoitRUNStarke, Jonathan Benedikt2022-09-232022-06-262027-06-26T00:00:00Z2022-09-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153724TID:203309995enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:14Zoai:run.unl.pt:10362/153724Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:22.428511Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of born digitals - a literature review on the determinants of internationalization speed
title Internationalization of born digitals - a literature review on the determinants of internationalization speed
spellingShingle Internationalization of born digitals - a literature review on the determinants of internationalization speed
Starke, Jonathan Benedikt
Internationalization speed
Global expansion
Born digitals
Determinants of speed
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of born digitals - a literature review on the determinants of internationalization speed
title_full Internationalization of born digitals - a literature review on the determinants of internationalization speed
title_fullStr Internationalization of born digitals - a literature review on the determinants of internationalization speed
title_full_unstemmed Internationalization of born digitals - a literature review on the determinants of internationalization speed
title_sort Internationalization of born digitals - a literature review on the determinants of internationalization speed
author Starke, Jonathan Benedikt
author_facet Starke, Jonathan Benedikt
author_role author
dc.contributor.none.fl_str_mv Decreton, Benoit
RUN
dc.contributor.author.fl_str_mv Starke, Jonathan Benedikt
dc.subject.por.fl_str_mv Internationalization speed
Global expansion
Born digitals
Determinants of speed
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization speed
Global expansion
Born digitals
Determinants of speed
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Business Project developed a country selection framework and a go-to-market strategy for the DACH region for Nova Talent. In anticipation of an expansion into other countries, the question remained how quickly Nova should expand globally. Thus, the Work Project examines the determinants of internationalization speed of born digitals - firms that can internationalize immediately after inception and have instantaneous access to global markets. Therefore, this thesis provides a comprehensive overview of the concept of internationalization speed and its drivers. Based on this, recommendations are given to future research on born digitals and to Nova on its further expansion strategy.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-23
2022-06-26
2022-09-23T00:00:00Z
2027-06-26T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153724
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dc.language.iso.fl_str_mv eng
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