Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/37870 |
Resumo: | Purpose: Cosmopolitans transcend their local boundaries by interacting and actively seeking other cultures, and the applications of these characteristics to consumption behaviour is called consumer cosmopolitanism. To outline inferences on what school leavers would experience, consider or do when planning to study abroad, this paper aims to examine people who have experienced Erasmus concerning the relationship between their level and type of consumer cosmopolitanism and the decisions related to enrolling in the Erasmus programme, which include the decision itself, motivations, choice of destination, pursuing cultural differences and search for different levels of globalisation.Design/methodology/approach: After proposing a conceptual model, data were collected by surveying undergraduate or postgraduate students. Then a set of multivariate analyses were developed to validate the hypotheses. Findings: Contrarily to what could be expected, results indicate that consumer cosmopolitanism decreases the likelihood for students to enrol on the programme. Additionally, three types of consumer cosmopolitanism were found: low, cultural and high cosmopolitans. According to results, low cosmopolitans display lower likelihoods of enrolment than the other two types. This evidence supports that intention to enrol is not always a good predictor of behaviour and that a gap is proven here as well. This study also suggests that cosmopolitan consumers do not reveal a preference for countries with similar/different cultures or levels of globalization to that of their own country, but, conversely, experiencing a different culture remains one of the leading motivations for these consumers. Originality/value: Although cosmopolitanism has been extensively studied in different research fields, its link with the decisions on studying abroad has barely been explored. |
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Studying abroad: the role of consumer cosmopolitanism in the enrolment decisionsConsumer behaviourConsumer cosmopolitanismErasmus programmePurpose: Cosmopolitans transcend their local boundaries by interacting and actively seeking other cultures, and the applications of these characteristics to consumption behaviour is called consumer cosmopolitanism. To outline inferences on what school leavers would experience, consider or do when planning to study abroad, this paper aims to examine people who have experienced Erasmus concerning the relationship between their level and type of consumer cosmopolitanism and the decisions related to enrolling in the Erasmus programme, which include the decision itself, motivations, choice of destination, pursuing cultural differences and search for different levels of globalisation.Design/methodology/approach: After proposing a conceptual model, data were collected by surveying undergraduate or postgraduate students. Then a set of multivariate analyses were developed to validate the hypotheses. Findings: Contrarily to what could be expected, results indicate that consumer cosmopolitanism decreases the likelihood for students to enrol on the programme. Additionally, three types of consumer cosmopolitanism were found: low, cultural and high cosmopolitans. According to results, low cosmopolitans display lower likelihoods of enrolment than the other two types. This evidence supports that intention to enrol is not always a good predictor of behaviour and that a gap is proven here as well. This study also suggests that cosmopolitan consumers do not reveal a preference for countries with similar/different cultures or levels of globalization to that of their own country, but, conversely, experiencing a different culture remains one of the leading motivations for these consumers. Originality/value: Although cosmopolitanism has been extensively studied in different research fields, its link with the decisions on studying abroad has barely been explored.Veritati - Repositório Institucional da Universidade Católica PortuguesaSalomão, Miriam TaísSilva, Susana CostaCôto, José Ricardo2022-06-09T16:59:21Z2022-05-062022-05-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/37870eng1758-721210.1108/YC-12-2021-143385132653369000790374900001info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-09T01:36:07Zoai:repositorio.ucp.pt:10400.14/37870Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:30:51.318236Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
title |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
spellingShingle |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions Salomão, Miriam Taís Consumer behaviour Consumer cosmopolitanism Erasmus programme |
title_short |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
title_full |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
title_fullStr |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
title_full_unstemmed |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
title_sort |
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions |
author |
Salomão, Miriam Taís |
author_facet |
Salomão, Miriam Taís Silva, Susana Costa Côto, José Ricardo |
author_role |
author |
author2 |
Silva, Susana Costa Côto, José Ricardo |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Salomão, Miriam Taís Silva, Susana Costa Côto, José Ricardo |
dc.subject.por.fl_str_mv |
Consumer behaviour Consumer cosmopolitanism Erasmus programme |
topic |
Consumer behaviour Consumer cosmopolitanism Erasmus programme |
description |
Purpose: Cosmopolitans transcend their local boundaries by interacting and actively seeking other cultures, and the applications of these characteristics to consumption behaviour is called consumer cosmopolitanism. To outline inferences on what school leavers would experience, consider or do when planning to study abroad, this paper aims to examine people who have experienced Erasmus concerning the relationship between their level and type of consumer cosmopolitanism and the decisions related to enrolling in the Erasmus programme, which include the decision itself, motivations, choice of destination, pursuing cultural differences and search for different levels of globalisation.Design/methodology/approach: After proposing a conceptual model, data were collected by surveying undergraduate or postgraduate students. Then a set of multivariate analyses were developed to validate the hypotheses. Findings: Contrarily to what could be expected, results indicate that consumer cosmopolitanism decreases the likelihood for students to enrol on the programme. Additionally, three types of consumer cosmopolitanism were found: low, cultural and high cosmopolitans. According to results, low cosmopolitans display lower likelihoods of enrolment than the other two types. This evidence supports that intention to enrol is not always a good predictor of behaviour and that a gap is proven here as well. This study also suggests that cosmopolitan consumers do not reveal a preference for countries with similar/different cultures or levels of globalization to that of their own country, but, conversely, experiencing a different culture remains one of the leading motivations for these consumers. Originality/value: Although cosmopolitanism has been extensively studied in different research fields, its link with the decisions on studying abroad has barely been explored. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-09T16:59:21Z 2022-05-06 2022-05-06T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/37870 |
url |
http://hdl.handle.net/10400.14/37870 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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1758-7212 10.1108/YC-12-2021-1433 85132653369 000790374900001 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132031229100032 |