The impact of Instagram fitness influencers on followers’ fitness goals

Detalhes bibliográficos
Autor(a) principal: Freitas, Cristina Martins de
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/164042
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The impact of Instagram fitness influencers on followers’ fitness goalsSocial media influencersfitness industryinfluencer credibilityinfluencer authenticitybody imageself-esteemSDG 3 - Good health and well-beingDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceIn the last decade, the fitness industry has been growing accompanied by the emergence of a new occupation, namely, social media fitness influencer, especially on Instagram. Not only are social media influencers successful in endorsing brands and products and in influencing purchase intentions of their audience, but they also can promote lifestyles in their platforms like healthy behaviour and fitness. This study aims to investigate the factors associated with the social media fitness influencers that can impact on users’ attitudes and behavioural intentions towards fitness goals, more concretely, weight loss and muscle gain. Furthermore, this study evaluates if the social media influencers’ source credibility and authenticity, the followers’ self-esteem and body image and the use of filters in the fitness content post impact significantly on users’ attitudes and behavioural intentions towards fitness goals. To conduct the study, a questionnaire was implemented to collect data from a sample of 231 participants, who are active users on Instagram and follow social media influencers. As result, it was found that fitness social media influencers’ trustworthiness, expertise, attractiveness and authenticity have a significant positive impact the followers’ behavioral intentions towards fitness goals. Moreover, social media influencers’ expertise is the greatest predictor of behavioral intentions towards fitness goals. Lastly, there is evidence that followers’ gender moderates the effect of social media influencers’ trustworthy and expertise on followers’ behavioural intentions to achieve the fitness goals.Pinto, Diego CostaRUNFreitas, Cristina Martins de2024-02-23T16:55:59Z2024-01-302024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164042TID:203528050enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:50:32Zoai:run.unl.pt:10362/164042Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:00:01.135725Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of Instagram fitness influencers on followers’ fitness goals
title The impact of Instagram fitness influencers on followers’ fitness goals
spellingShingle The impact of Instagram fitness influencers on followers’ fitness goals
Freitas, Cristina Martins de
Social media influencers
fitness industry
influencer credibility
influencer authenticity
body image
self-esteem
SDG 3 - Good health and well-being
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The impact of Instagram fitness influencers on followers’ fitness goals
title_full The impact of Instagram fitness influencers on followers’ fitness goals
title_fullStr The impact of Instagram fitness influencers on followers’ fitness goals
title_full_unstemmed The impact of Instagram fitness influencers on followers’ fitness goals
title_sort The impact of Instagram fitness influencers on followers’ fitness goals
author Freitas, Cristina Martins de
author_facet Freitas, Cristina Martins de
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Freitas, Cristina Martins de
dc.subject.por.fl_str_mv Social media influencers
fitness industry
influencer credibility
influencer authenticity
body image
self-esteem
SDG 3 - Good health and well-being
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Social media influencers
fitness industry
influencer credibility
influencer authenticity
body image
self-esteem
SDG 3 - Good health and well-being
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2024
dc.date.none.fl_str_mv 2024-02-23T16:55:59Z
2024-01-30
2024-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164042
TID:203528050
url http://hdl.handle.net/10362/164042
identifier_str_mv TID:203528050
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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