The power of controversy: examining its links to personal control and word-of-mouth

Detalhes bibliográficos
Autor(a) principal: Fernandes, Marília Rodrigues
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123158
Resumo: This study investigates the relationships between personal control, controversy and word-of-mouth. It is hypothesized that individuals with low (vs high) control engage more in word-of-mouth in a controversial topic. An experimental study manipulated controversy but did not support the hypothesis of individuals engaging in word-of-mouth in controversial topics to compensate for low feelings of control. Nonetheless, there are relevant insights to this study, particularly on the relationship between controversy and word-of-mouth. Findings support the idea that controversy increases all the tested types of word-of-mouth, which was an unexpected result.
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spelling The power of controversy: examining its links to personal control and word-of-mouthControlCompensatory consumptionControversyWord-of-mouthDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis study investigates the relationships between personal control, controversy and word-of-mouth. It is hypothesized that individuals with low (vs high) control engage more in word-of-mouth in a controversial topic. An experimental study manipulated controversy but did not support the hypothesis of individuals engaging in word-of-mouth in controversial topics to compensate for low feelings of control. Nonetheless, there are relevant insights to this study, particularly on the relationship between controversy and word-of-mouth. Findings support the idea that controversy increases all the tested types of word-of-mouth, which was an unexpected result.Consiglio, IreneRUNFernandes, Marília Rodrigues2024-01-04T01:30:36Z2021-01-122021-01-042021-01-12T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123158TID:202739740enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:34Zoai:run.unl.pt:10362/123158Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:58.016314Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The power of controversy: examining its links to personal control and word-of-mouth
title The power of controversy: examining its links to personal control and word-of-mouth
spellingShingle The power of controversy: examining its links to personal control and word-of-mouth
Fernandes, Marília Rodrigues
Control
Compensatory consumption
Controversy
Word-of-mouth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The power of controversy: examining its links to personal control and word-of-mouth
title_full The power of controversy: examining its links to personal control and word-of-mouth
title_fullStr The power of controversy: examining its links to personal control and word-of-mouth
title_full_unstemmed The power of controversy: examining its links to personal control and word-of-mouth
title_sort The power of controversy: examining its links to personal control and word-of-mouth
author Fernandes, Marília Rodrigues
author_facet Fernandes, Marília Rodrigues
author_role author
dc.contributor.none.fl_str_mv Consiglio, Irene
RUN
dc.contributor.author.fl_str_mv Fernandes, Marília Rodrigues
dc.subject.por.fl_str_mv Control
Compensatory consumption
Controversy
Word-of-mouth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Control
Compensatory consumption
Controversy
Word-of-mouth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This study investigates the relationships between personal control, controversy and word-of-mouth. It is hypothesized that individuals with low (vs high) control engage more in word-of-mouth in a controversial topic. An experimental study manipulated controversy but did not support the hypothesis of individuals engaging in word-of-mouth in controversial topics to compensate for low feelings of control. Nonetheless, there are relevant insights to this study, particularly on the relationship between controversy and word-of-mouth. Findings support the idea that controversy increases all the tested types of word-of-mouth, which was an unexpected result.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-12
2021-01-04
2021-01-12T00:00:00Z
2024-01-04T01:30:36Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123158
TID:202739740
url http://hdl.handle.net/10362/123158
identifier_str_mv TID:202739740
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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