A cover bag story: internationalization of save my bag to Northern-Europe market

Detalhes bibliográficos
Autor(a) principal: Matsina, Sander
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23077
Resumo: After several effective entries to foreign markets, Save My Bag aims for this tendency to continue. The company requires a thorough assessment to evaluate the next prospects for business activity. The purpose of this report is to help the company define the next step in its global expansion, through methods as customized scoring model, which bases on a set of relevant macro and micro-criteria. After deep assessment of several countries and different regions, it was concluded that Sweden has the market with most potential. The entry mode proposed is direct exporting via an independent distributor.
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spelling A cover bag story: internationalization of save my bag to Northern-Europe marketInternationalizationSave my bagFashion marketSwedenDomínio/Área Científica::Ciências Sociais::Economia e GestãoAfter several effective entries to foreign markets, Save My Bag aims for this tendency to continue. The company requires a thorough assessment to evaluate the next prospects for business activity. The purpose of this report is to help the company define the next step in its global expansion, through methods as customized scoring model, which bases on a set of relevant macro and micro-criteria. After deep assessment of several countries and different regions, it was concluded that Sweden has the market with most potential. The entry mode proposed is direct exporting via an independent distributor.Alves, SaraRUNMatsina, Sander2020-01-20T01:30:33Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23077TID:201716267enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:09Zoai:run.unl.pt:10362/23077Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:38.813251Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A cover bag story: internationalization of save my bag to Northern-Europe market
title A cover bag story: internationalization of save my bag to Northern-Europe market
spellingShingle A cover bag story: internationalization of save my bag to Northern-Europe market
Matsina, Sander
Internationalization
Save my bag
Fashion market
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A cover bag story: internationalization of save my bag to Northern-Europe market
title_full A cover bag story: internationalization of save my bag to Northern-Europe market
title_fullStr A cover bag story: internationalization of save my bag to Northern-Europe market
title_full_unstemmed A cover bag story: internationalization of save my bag to Northern-Europe market
title_sort A cover bag story: internationalization of save my bag to Northern-Europe market
author Matsina, Sander
author_facet Matsina, Sander
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Matsina, Sander
dc.subject.por.fl_str_mv Internationalization
Save my bag
Fashion market
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Save my bag
Fashion market
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description After several effective entries to foreign markets, Save My Bag aims for this tendency to continue. The company requires a thorough assessment to evaluate the next prospects for business activity. The purpose of this report is to help the company define the next step in its global expansion, through methods as customized scoring model, which bases on a set of relevant macro and micro-criteria. After deep assessment of several countries and different regions, it was concluded that Sweden has the market with most potential. The entry mode proposed is direct exporting via an independent distributor.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2020-01-20T01:30:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23077
TID:201716267
url http://hdl.handle.net/10362/23077
identifier_str_mv TID:201716267
dc.language.iso.fl_str_mv eng
language eng
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application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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