Social media users as place marketers : how foreign citizens living in Portugal promote the country online
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/43610 |
Resumo: | With the growing relevance of social media and social media influencers, the way a country is presented on social networking sites can shape the attitude of future visitors or residents and their intention to visit the country. Although the phenomenon of travel influencers has already been studied, to our knowledge, there are still no studies that try to understand the impact that foreign residents can have on the promotion of a country on social media. This study aimed to fill this gap in the literature by analyzing the role of foreign people living in Portugal as promoters of the country, identifying the main types of content they produce and how the country can benefit from this type of promotion, including through the attraction of residents to Portugal. The findings highlighted the relevance of social networking sites in the promotion of the country and in the attraction of tourism and foreign residents, as well as the positive and negative effects of this attraction, the negative ones being linked to the problem of mass tourism. Furthermore, this study demonstrated how social media influencers contribute to the effect of globalization and influence the attitudes of others towards a country, in this case, Portugal. |
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Social media users as place marketers : how foreign citizens living in Portugal promote the country onlineSocial networking sitesInfluencersTravel influencerTourismCountry brandingCountry imageRedes sociaisInfluencers de viagensTurismoMarca paísImagem do paísDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith the growing relevance of social media and social media influencers, the way a country is presented on social networking sites can shape the attitude of future visitors or residents and their intention to visit the country. Although the phenomenon of travel influencers has already been studied, to our knowledge, there are still no studies that try to understand the impact that foreign residents can have on the promotion of a country on social media. This study aimed to fill this gap in the literature by analyzing the role of foreign people living in Portugal as promoters of the country, identifying the main types of content they produce and how the country can benefit from this type of promotion, including through the attraction of residents to Portugal. The findings highlighted the relevance of social networking sites in the promotion of the country and in the attraction of tourism and foreign residents, as well as the positive and negative effects of this attraction, the negative ones being linked to the problem of mass tourism. Furthermore, this study demonstrated how social media influencers contribute to the effect of globalization and influence the attitudes of others towards a country, in this case, Portugal.Com a crescente relevância das redes sociais e dos influencers, a forma como um país é apresentado nas redes sociais pode influenciar a atitude dos residentes e futuros visitantes, bem com a sua intenção de visitar o país. Ainda que o fenómeno de travel influencers já tenha sido estudado, na literatura ainda não existe nenhum estudo que procure compreendera o impacto que os residentes estrangeiros podem ter na promoção de um país nas redes sociais. Este estudo teve como objetivo colmatar esta lacuna na literatura ao analisar o papel de pessoas estrangeiras que vivem Portugal como promotores do país, explicitar o tipo de conteúdo que produzem e como o país pode beneficiar desse tipo de promoção. Foi também explorado o tipo de consequências que resultam da atração e residentes para Portugal. Este estudo permitiu concluir que as redes sociais são uma ferramenta bastante importante para promover o país e atrair turistas e residentes estrangeiros, e identificar os efeitos positivos e negativos desta atração, sendo os negativos ligados ao problema de turismo em massa. Ao mesmo tempo, foi demonstrado como as redes sociais ajudam no efeito da globalização e moldam as atitudes de outros perante o país em estudo, neste caso, Portugal.Martins, Carla Sofia CarvalhoMachado, Joana Pinto Leite CésarVeritati - Repositório Institucional da Universidade Católica PortuguesaAlbuquerque, Inês Martins de2024-01-16T17:28:03Z2023-10-272023-092023-10-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/43610TID:203439163enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-23T01:43:41Zoai:repositorio.ucp.pt:10400.14/43610Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:56:28.336882Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
title |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
spellingShingle |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online Albuquerque, Inês Martins de Social networking sites Influencers Travel influencer Tourism Country branding Country image Redes sociais Influencers de viagens Turismo Marca país Imagem do país Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
title_full |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
title_fullStr |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
title_full_unstemmed |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
title_sort |
Social media users as place marketers : how foreign citizens living in Portugal promote the country online |
author |
Albuquerque, Inês Martins de |
author_facet |
Albuquerque, Inês Martins de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martins, Carla Sofia Carvalho Machado, Joana Pinto Leite César Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Albuquerque, Inês Martins de |
dc.subject.por.fl_str_mv |
Social networking sites Influencers Travel influencer Tourism Country branding Country image Redes sociais Influencers de viagens Turismo Marca país Imagem do país Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Social networking sites Influencers Travel influencer Tourism Country branding Country image Redes sociais Influencers de viagens Turismo Marca país Imagem do país Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
With the growing relevance of social media and social media influencers, the way a country is presented on social networking sites can shape the attitude of future visitors or residents and their intention to visit the country. Although the phenomenon of travel influencers has already been studied, to our knowledge, there are still no studies that try to understand the impact that foreign residents can have on the promotion of a country on social media. This study aimed to fill this gap in the literature by analyzing the role of foreign people living in Portugal as promoters of the country, identifying the main types of content they produce and how the country can benefit from this type of promotion, including through the attraction of residents to Portugal. The findings highlighted the relevance of social networking sites in the promotion of the country and in the attraction of tourism and foreign residents, as well as the positive and negative effects of this attraction, the negative ones being linked to the problem of mass tourism. Furthermore, this study demonstrated how social media influencers contribute to the effect of globalization and influence the attitudes of others towards a country, in this case, Portugal. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-27 2023-09 2023-10-27T00:00:00Z 2024-01-16T17:28:03Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/43610 TID:203439163 |
url |
http://hdl.handle.net/10400.14/43610 |
identifier_str_mv |
TID:203439163 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137053421600768 |