Consumer attitudes towards green products in the fast-moving consumer goods category in Germany
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/104089 |
Resumo: | This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing. |
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Consumer attitudes towards green products in the fast-moving consumer goods category in GermanyAttitudesConsumer behaviourGreen productsGreen consumer behaviourGreen PpurchasingGreen consumptionAttitude-behaviour GapFmcgDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing.Rodrigues, LuisRUNSchramm, Lisa Sophia2023-05-22T00:30:31Z2020-06-012020-05-222020-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104089TID:202502376enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:49:37Zoai:run.unl.pt:10362/104089Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:07.925373Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
title |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
spellingShingle |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany Schramm, Lisa Sophia Attitudes Consumer behaviour Green products Green consumer behaviour Green Ppurchasing Green consumption Attitude-behaviour Gap Fmcg Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
title_full |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
title_fullStr |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
title_full_unstemmed |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
title_sort |
Consumer attitudes towards green products in the fast-moving consumer goods category in Germany |
author |
Schramm, Lisa Sophia |
author_facet |
Schramm, Lisa Sophia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rodrigues, Luis RUN |
dc.contributor.author.fl_str_mv |
Schramm, Lisa Sophia |
dc.subject.por.fl_str_mv |
Attitudes Consumer behaviour Green products Green consumer behaviour Green Ppurchasing Green consumption Attitude-behaviour Gap Fmcg Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Attitudes Consumer behaviour Green products Green consumer behaviour Green Ppurchasing Green consumption Attitude-behaviour Gap Fmcg Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-01 2020-05-22 2020-06-01T00:00:00Z 2023-05-22T00:30:31Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/104089 TID:202502376 |
url |
http://hdl.handle.net/10362/104089 |
identifier_str_mv |
TID:202502376 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799138016640368640 |