Electronic gamble industry under the pandemic: Impact on business activities and customer behavior in Chinese market

• Autor(a) principal: Liang Yanqi
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/28242
• topic: Game industry; COVID-19; Pandemic influences; Indústria do jogo; Influências pandêmicas; Comportamento do consumidor -- Consumer behavior

The COVID-19 pandemic started to spread globally rapidly from the end of 2019, and the continuous variation of the virus led many negative problems to the public health as well as the economic environment, became one of the most serious crises in human history. Diverse restriction strategies were issued by governments with the aim to overcome the spread of COVID-19, including social control and business activities restrictions, which effectively reduced the infected cases, but meanwhile, brought the second layer of influences on the economic. This study is focus on figuring out the influences raised by the COVID-19 pandemic in the gaming industry from the end of 2019, which is to investigate the changes in business activities and economic performances of the gaming companies as well as the behaviors of the gaming markets’ customers. The collecting of primary data follows a descriptive method, and the further analysis is based on the pervious studies of the gaming industry. The result of this dissertation showed that though some disruptions occurred in the business operations, overall, the gaming industry obtained an increasing trend in the revenue performances and positive developments during the pandemic, whether the console, personal computer or mobile gaming segments. Moreover, the study also found that the pandemic related influences on the customer behaviors brought mutually beneficial on both the customer and the gaming companies.