Exploring the parallelogram of responsibilities

• Autor(a) principal: Kania, Iris
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/19634
• topic: Double pyramid; Parallelogram of responsibilities; Dynamics of CSR and employee motivation; Interferences of Maslow and Carroll; Pirâmide dupla; Paralelogramo de responsabilidades; Dinâmica da RSE e motivação dos funcionários; Interferências de Maslow e Carroll; Gestão de recursos humanos; Responsabilidade social das empresas; Qualificação profissional; Satisfação no trabalho; Motivação no trabalho

Businesses are facing the challenges of a shortage of highly skilled workforce and shifting demands for corporate social responsibility for employees. Research has shown that a lack of fulfilling employees' needs leads to a gap in employee engagement, which eventually causes employee turnover costs. To avoid these costs and maintain a competitive workforce, businesses must find a different way to approach the needs of employees and the rising demand for CSR. This study aims to find a new approach for addressing the satisfaction of employees' needs through CSR strategies. Thus, his research will try to find an answer to the question: Is it possible to find a positive reciprocity between a strategic CSR approach addressing employees and the satisfaction of the employees' needs in order to increase employee engagement? Based on the literature review on Maslow's Hierarchy of Needs and Carroll's Pyramid of CSR and the factor employee engagement, two case studies were conducted with a qualitative research method of semi-structured interviews and analysed based on determined factors. The analysis of the interviews indicated the existence of a positive as well as negative reciprocity within the Parallelogram of Responsibilities, which was derived as a new model approach derived from the findings of the literature research. The results indicate that a high satisfaction of needs lead to a high demand of CSR responsibilities. On this basis it is concluded that businesses, who want to attract and maintain a highly skilled workforce, need an implemented CSR strategy regarding employees.