Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?

Detalhes bibliográficos
Autor(a) principal: Sousa, Mariana Mendes Lino de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123046
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spelling Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?Brand managementUltra suaveHair care marketNatural segmentDomínio/Área Científica::Ciências Sociais::Economia e GestãoSilveira, Catherine daRUNSousa, Mariana Mendes Lino de2021-08-24T20:35:39Z2021-01-112021-01-022021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123046TID:202739473enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:30Zoai:run.unl.pt:10362/123046Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:56.178359Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
title Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
spellingShingle Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
Sousa, Mariana Mendes Lino de
Brand management
Ultra suave
Hair care market
Natural segment
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
title_full Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
title_fullStr Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
title_full_unstemmed Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
title_sort Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?
author Sousa, Mariana Mendes Lino de
author_facet Sousa, Mariana Mendes Lino de
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Sousa, Mariana Mendes Lino de
dc.subject.por.fl_str_mv Brand management
Ultra suave
Hair care market
Natural segment
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Brand management
Ultra suave
Hair care market
Natural segment
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
publishDate 2021
dc.date.none.fl_str_mv 2021-08-24T20:35:39Z
2021-01-11
2021-01-02
2021-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123046
TID:202739473
url http://hdl.handle.net/10362/123046
identifier_str_mv TID:202739473
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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