Analysis of intention to purchase travel on the Web

Detalhes bibliográficos
Autor(a) principal: Gemar, German
Data de Publicação: 2019
Outros Autores: Soler, Ismael P., Melendez, Laura
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/1137
Resumo: The Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differentiate their websites, this study tested a model of purchase intention that includes its determinants. Cluster analysis of a representative sample was conducted to sort potential and current consumers of online travel services into groups based on their perceptions of the model’s factors. While young consumers see purchasing tourism-related services on the Internet as easy and cost-effective, the opposite results were obtained for the elderly. However, the perceived risks are considered important by most individuals. To maximise the benefits of e-commerce, companies must develop strategies that meet each type of client’s expectations.
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spelling Analysis of intention to purchase travel on the WebCluster analysise-commercepurchase of tripspurchase intentionintegrated modelThe Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differentiate their websites, this study tested a model of purchase intention that includes its determinants. Cluster analysis of a representative sample was conducted to sort potential and current consumers of online travel services into groups based on their perceptions of the model’s factors. While young consumers see purchasing tourism-related services on the Internet as easy and cost-effective, the opposite results were obtained for the elderly. However, the perceived risks are considered important by most individuals. To maximise the benefits of e-commerce, companies must develop strategies that meet each type of client’s expectations.University of Algarve2019-01-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1137Revista Encontros Científicos - Tourism & Management Studies; v. 15 n. 1 (2019); 23-33Tourism & Management Studies; Vol. 15 N.º 1 (2019); 23-33Tourism & Management Studies; Vol. 15 No. 1 (2019); 23-33Revista Encontros Científicos - Tourism & Management Studies; Vol. 15 Núm. 1 (2019); 23-332182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1137https://tmstudies.net/index.php/ectms/article/view/1137/pdf_124Copyright (c) 2019 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessGemar, GermanSoler, Ismael P.Melendez, Laura2024-01-17T15:29:41Zoai:ojs.pkp.sfu.ca:article/1137Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:31.693753Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Analysis of intention to purchase travel on the Web
title Analysis of intention to purchase travel on the Web
spellingShingle Analysis of intention to purchase travel on the Web
Gemar, German
Cluster analysis
e-commerce
purchase of trips
purchase intention
integrated model
title_short Analysis of intention to purchase travel on the Web
title_full Analysis of intention to purchase travel on the Web
title_fullStr Analysis of intention to purchase travel on the Web
title_full_unstemmed Analysis of intention to purchase travel on the Web
title_sort Analysis of intention to purchase travel on the Web
author Gemar, German
author_facet Gemar, German
Soler, Ismael P.
Melendez, Laura
author_role author
author2 Soler, Ismael P.
Melendez, Laura
author2_role author
author
dc.contributor.author.fl_str_mv Gemar, German
Soler, Ismael P.
Melendez, Laura
dc.subject.por.fl_str_mv Cluster analysis
e-commerce
purchase of trips
purchase intention
integrated model
topic Cluster analysis
e-commerce
purchase of trips
purchase intention
integrated model
description The Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differentiate their websites, this study tested a model of purchase intention that includes its determinants. Cluster analysis of a representative sample was conducted to sort potential and current consumers of online travel services into groups based on their perceptions of the model’s factors. While young consumers see purchasing tourism-related services on the Internet as easy and cost-effective, the opposite results were obtained for the elderly. However, the perceived risks are considered important by most individuals. To maximise the benefits of e-commerce, companies must develop strategies that meet each type of client’s expectations.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1137
url https://tmstudies.net/index.php/ectms/article/view/1137
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1137
https://tmstudies.net/index.php/ectms/article/view/1137/pdf_124
dc.rights.driver.fl_str_mv Copyright (c) 2019 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 15 n. 1 (2019); 23-33
Tourism & Management Studies; Vol. 15 N.º 1 (2019); 23-33
Tourism & Management Studies; Vol. 15 No. 1 (2019); 23-33
Revista Encontros Científicos - Tourism & Management Studies; Vol. 15 Núm. 1 (2019); 23-33
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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