Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement

Detalhes bibliográficos
Autor(a) principal: Shim, KyuJin
Data de Publicação: 2019
Outros Autores: Oh, Klive (Soo-Kwang)
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v7i1.1761
Resumo: This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South Korea, the study empirically tested a theoretical model of FOI on political content consumption and expressions with two mediators (i.e., attention/status-seeking, and anonymity-seeking). Results indicated that FOI is related to seeking attention and status in political outlets also connected to anonymity-preference that leads to political expression. Implications for political communication scholarship and for practitioners are that voters’ political participations can be understood in a framework different from traditional focus on persuasion, political ideology, or demographics because—in today’s virtual and interactive media environment—users are more content consumers or community participants.
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spelling Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagementattention-seeking; anonymity-seeking; fear of isolation; political communication; social media; status-seekingThis study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South Korea, the study empirically tested a theoretical model of FOI on political content consumption and expressions with two mediators (i.e., attention/status-seeking, and anonymity-seeking). Results indicated that FOI is related to seeking attention and status in political outlets also connected to anonymity-preference that leads to political expression. Implications for political communication scholarship and for practitioners are that voters’ political participations can be understood in a framework different from traditional focus on persuasion, political ideology, or demographics because—in today’s virtual and interactive media environment—users are more content consumers or community participants.Cogitatio2019-02-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v7i1.1761oai:ojs.cogitatiopress.com:article/1761Media and Communication; Vol 7, No 1 (2019): Emerging Technologies in Journalism and Media: International Perspectives on Their Nature and Impact; 128-1382183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/1761https://doi.org/10.17645/mac.v7i1.1761https://www.cogitatiopress.com/mediaandcommunication/article/view/1761/1761Copyright (c) 2019 KyuJin Shim, Klive (Soo-Kwang) Ohhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessShim, KyuJinOh, Klive (Soo-Kwang)2022-12-20T10:58:48Zoai:ojs.cogitatiopress.com:article/1761Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:21:08.795384Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
title Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
spellingShingle Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
Shim, KyuJin
attention-seeking; anonymity-seeking; fear of isolation; political communication; social media; status-seeking
title_short Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
title_full Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
title_fullStr Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
title_full_unstemmed Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
title_sort Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement
author Shim, KyuJin
author_facet Shim, KyuJin
Oh, Klive (Soo-Kwang)
author_role author
author2 Oh, Klive (Soo-Kwang)
author2_role author
dc.contributor.author.fl_str_mv Shim, KyuJin
Oh, Klive (Soo-Kwang)
dc.subject.por.fl_str_mv attention-seeking; anonymity-seeking; fear of isolation; political communication; social media; status-seeking
topic attention-seeking; anonymity-seeking; fear of isolation; political communication; social media; status-seeking
description This study investigated the effects of fear of isolation (FOI) on political content consumption and creation in the context of online communication. Using more than 1,000 respondents from South Korea, the study empirically tested a theoretical model of FOI on political content consumption and expressions with two mediators (i.e., attention/status-seeking, and anonymity-seeking). Results indicated that FOI is related to seeking attention and status in political outlets also connected to anonymity-preference that leads to political expression. Implications for political communication scholarship and for practitioners are that voters’ political participations can be understood in a framework different from traditional focus on persuasion, political ideology, or demographics because—in today’s virtual and interactive media environment—users are more content consumers or community participants.
publishDate 2019
dc.date.none.fl_str_mv 2019-02-19
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v7i1.1761
oai:ojs.cogitatiopress.com:article/1761
url https://doi.org/10.17645/mac.v7i1.1761
identifier_str_mv oai:ojs.cogitatiopress.com:article/1761
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/1761
https://doi.org/10.17645/mac.v7i1.1761
https://www.cogitatiopress.com/mediaandcommunication/article/view/1761/1761
dc.rights.driver.fl_str_mv Copyright (c) 2019 KyuJin Shim, Klive (Soo-Kwang) Oh
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 KyuJin Shim, Klive (Soo-Kwang) Oh
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 7, No 1 (2019): Emerging Technologies in Journalism and Media: International Perspectives on Their Nature and Impact; 128-138
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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