Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579 |
Resumo: | Mall shopping is a dynamic trend in today's marketplace where the mall owners highly focus on delighting their consumers. Post-purchase regret is one of the critical areas investigated in consumer satisfaction theories. Though many studies have been focused on post-purchase regrets, very few studies have been focused on moderating the effect of customer demographics. As a result, this study was designed to investigate the effect of selected demographics on customers’ self-esteem and risk-aversion perceptions of experiences at malls. The available literature was thoroughly referred to as design studying hypotheses for the investigation. Data were collected by following an online survey based on a structural questionnaire targeting people who experienced mall shopping in 2020. After verifying the sample's reliability and validity, the collected valid responses (349) were considered for the analysis. The analysis results indicated a moderating effect of career and the consumer's monthly income on the relationship between post-purchase regret and self-esteem. On the other hand, the demographics such as age, gender, marital status, occupation, and monthly income of the consumer were found as moderators for the relationship between post-purchase regret and risk-aversion of the consumer. Based on the findings, relevant recommendations were discussed to improve the customer experience at malls. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.151-185 |
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Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping MallsPost-purchase, Risk-aversion, Self-esteem, Moderating Effects, Shopping MallMall shopping is a dynamic trend in today's marketplace where the mall owners highly focus on delighting their consumers. Post-purchase regret is one of the critical areas investigated in consumer satisfaction theories. Though many studies have been focused on post-purchase regrets, very few studies have been focused on moderating the effect of customer demographics. As a result, this study was designed to investigate the effect of selected demographics on customers’ self-esteem and risk-aversion perceptions of experiences at malls. The available literature was thoroughly referred to as design studying hypotheses for the investigation. Data were collected by following an online survey based on a structural questionnaire targeting people who experienced mall shopping in 2020. After verifying the sample's reliability and validity, the collected valid responses (349) were considered for the analysis. The analysis results indicated a moderating effect of career and the consumer's monthly income on the relationship between post-purchase regret and self-esteem. On the other hand, the demographics such as age, gender, marital status, occupation, and monthly income of the consumer were found as moderators for the relationship between post-purchase regret and risk-aversion of the consumer. Based on the findings, relevant recommendations were discussed to improve the customer experience at malls. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.151-185ISVOUGA - Instituto Superior de Entre Douro e Vouga2022-07-08T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579oai:u3isjournal.isvouga.pt:article/579International Journal of Marketing, Communication and New Media; Vol 10, No 18 (2022)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579/321http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/579/340http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/579/341Copyright (c) 2022 Aruni Shashikala Ekanayake, E A C P Karunarathnehttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessEkanayake, Aruni ShashikalaKarunarathne, E.A.C.P.2022-09-22T10:30:30Zoai:u3isjournal.isvouga.pt:article/579Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:19.136792Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
title |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
spellingShingle |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls Ekanayake, Aruni Shashikala Post-purchase, Risk-aversion, Self-esteem, Moderating Effects, Shopping Mall |
title_short |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
title_full |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
title_fullStr |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
title_full_unstemmed |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
title_sort |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
author |
Ekanayake, Aruni Shashikala |
author_facet |
Ekanayake, Aruni Shashikala Karunarathne, E.A.C.P. |
author_role |
author |
author2 |
Karunarathne, E.A.C.P. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ekanayake, Aruni Shashikala Karunarathne, E.A.C.P. |
dc.subject.por.fl_str_mv |
Post-purchase, Risk-aversion, Self-esteem, Moderating Effects, Shopping Mall |
topic |
Post-purchase, Risk-aversion, Self-esteem, Moderating Effects, Shopping Mall |
description |
Mall shopping is a dynamic trend in today's marketplace where the mall owners highly focus on delighting their consumers. Post-purchase regret is one of the critical areas investigated in consumer satisfaction theories. Though many studies have been focused on post-purchase regrets, very few studies have been focused on moderating the effect of customer demographics. As a result, this study was designed to investigate the effect of selected demographics on customers’ self-esteem and risk-aversion perceptions of experiences at malls. The available literature was thoroughly referred to as design studying hypotheses for the investigation. Data were collected by following an online survey based on a structural questionnaire targeting people who experienced mall shopping in 2020. After verifying the sample's reliability and validity, the collected valid responses (349) were considered for the analysis. The analysis results indicated a moderating effect of career and the consumer's monthly income on the relationship between post-purchase regret and self-esteem. On the other hand, the demographics such as age, gender, marital status, occupation, and monthly income of the consumer were found as moderators for the relationship between post-purchase regret and risk-aversion of the consumer. Based on the findings, relevant recommendations were discussed to improve the customer experience at malls. DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.151-185 |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07-08T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579 oai:u3isjournal.isvouga.pt:article/579 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/579 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/579/321 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/579/340 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/579/341 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Aruni Shashikala Ekanayake, E A C P Karunarathne https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Aruni Shashikala Ekanayake, E A C P Karunarathne https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 10, No 18 (2022) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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