A direct-to-fan aproach for the music business

• Autor(a) principal: Gomes, Miguel Lopes da Costa
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/35717
• topic: Direct-to-fan; Do-it-yourself; Major record label; Web tools; Recording industry; Portugal; Direto-ao-fã; Editoras discográficas; Ferramentas da web; Indústria da música; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The need for a professional structure often arises along the course of an independent artist’s career. This structure can be implemented in three different ways: by signing with a major record label, establishing a professional team with small intermediaries, or having a Do-It-Yourself (DIY) approach. The Direct-to-Fan (D2F) business model, supported by access to global communication networks and the web tools available online, helps independent artists leverage technology and perform business functions, such as management, funding, distribution, and promotion. This dissertation offers exploratory research on how disintermediation phenomena alter independent artists’ business models and practices, particularly the implementation of the D2F business model. This research adopted a realism-based philosophical approach that assessed the challenges for long-term success using D2F and emerging trends such as subscription model-based platforms and community record labels.