Internacionalização de empresas brasileiras: motivos, métodos e diferenciais

• Autor(a) principal: Gonçalves, João Paulo González
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/19114
• topic: Empresas; Estratégias; Internacionalização; Motivações; Estudo de caso; Companies; Strategies; Internationalization; Motivations; Case study; Gestão

In a globalized world, internationalization can be seen as an alternative to foster business, providing a variety of new opportunities and challenges for companies and countries. Operating in several countries can be an alternative in differentiating the competition from the competition. In this context, internationalization can be one of the main sources of resources and can occur from different strategies that range from a simple export of products to a large scale production in the international market. Therefore, this study aims to determine the reasons that affect the company's internationalization method, the strategies and models they choose, the causes that support these choices and what differentiating factors the company has that enable it to compete in the international market. In this work, a qualitative research was used and the case study method was applied. For the collection of primary data, it was decided to conduct interviews with those responsible for the internationalization of companies that agreed to participate in the study, which were complemented by secondary data collected from various sources of information. The conclusions of this study indicate that some aspects supported by the Uppsala model are important for understanding the companies' internationalization process, although in none of the cases did the company follow all the steps explained in the model. The results also indicate that there are companies that started their international expansion in the same year of their origin due to their business models, operating methods and entrepreneurial profile of the company founders. In the cases analyzed, strategic alliances, partnerships and exports are the procedures and means of entry chosen by companies to enter the foreign market. The results allow us to understand that companies seek international markets mainly for growth reasons, with a clear and proactive strategy and seeking internationalization since its foundation. The psychic distance also affects the decision to initiate or strengthen the internationalization process.