The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context
Autor(a) principal: | |
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Data de Publicação: | 2004 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/83484 |
Resumo: | While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this framework to test how internal and external forces of the firm, along with its past performance, influence the determination of e-marketing strategy and how in turn, e-marketing strategy impacts on performance at the web and firm levels. |
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The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web ContextWhile building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this framework to test how internal and external forces of the firm, along with its past performance, influence the determination of e-marketing strategy and how in turn, e-marketing strategy impacts on performance at the web and firm levels.Nova SBERUNLages, CarmenLages, Luis FilipeRita, Paulo2019-10-07T10:18:17Z20042004-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10362/83484engLages, Carmen, Lages, Luis Filipe and Rita, Paulo, The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context (2004). FEUNL Working Paper Series No. 446info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:37:11Zoai:run.unl.pt:10362/83484Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:36:19.109776Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
title |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
spellingShingle |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context Lages, Carmen |
title_short |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
title_full |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
title_fullStr |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
title_full_unstemmed |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
title_sort |
The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context |
author |
Lages, Carmen |
author_facet |
Lages, Carmen Lages, Luis Filipe Rita, Paulo |
author_role |
author |
author2 |
Lages, Luis Filipe Rita, Paulo |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
RUN |
dc.contributor.author.fl_str_mv |
Lages, Carmen Lages, Luis Filipe Rita, Paulo |
description |
While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and WebCRM). Future research is encouraged to build on this framework to test how internal and external forces of the firm, along with its past performance, influence the determination of e-marketing strategy and how in turn, e-marketing strategy impacts on performance at the web and firm levels. |
publishDate |
2004 |
dc.date.none.fl_str_mv |
2004 2004-01-01T00:00:00Z 2019-10-07T10:18:17Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/83484 |
url |
http://hdl.handle.net/10362/83484 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Lages, Carmen, Lages, Luis Filipe and Rita, Paulo, The Relationship between E-Marketing Strategy and Performance: a Conceptual Framework in a Web Context (2004). FEUNL Working Paper Series No. 446 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Nova SBE |
publisher.none.fl_str_mv |
Nova SBE |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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