Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?

Detalhes bibliográficos
Autor(a) principal: Marques, Paula Bernardo da Silva
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142662
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?Luxurye-commercepurchase intentionsensorial shopping experiencetraditional displayinteractive displayDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe current research aims to understand if different display methods in luxury ecommerce can increase sensorial shopping experience and purchase intention. In particular, this study is focused on the relationship between three luxury consumers’ characteristics (namely hedonic value, risk aversion and product availability), sensorial shopping experience and purchase intention when traditional and display methods are used in luxury online store. The results from the applied questionnaire completed by 200 luxury consumers show that hedonic value, risk aversion and product availability significantly affect sensorial shopping experience for both traditional and interactive display methods. However, they only have a significant effect on purchase intention when sensorial shopping experience mediates the relationships. Furthermore, this research collaborates with literature regarding luxury e-commerce and provides managerial insights on how to optimize online stores. Lastly, this study identifies opportunities for future research.Pinto, Diego CostaRita, Paulo Miguel Rasquinho FerreiraRUNMarques, Paula Bernardo da Silva2022-07-29T15:44:53Z2022-07-212022-07-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142662TID:203045955enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:32Zoai:run.unl.pt:10362/142662Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:27.942298Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
title Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
spellingShingle Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
Marques, Paula Bernardo da Silva
Luxury
e-commerce
purchase intention
sensorial shopping experience
traditional display
interactive display
title_short Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
title_full Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
title_fullStr Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
title_full_unstemmed Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
title_sort Traditional and interactive display methods: do they increase sensorial shopping experience and purchase intention for luxury e-commerce?
author Marques, Paula Bernardo da Silva
author_facet Marques, Paula Bernardo da Silva
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Rita, Paulo Miguel Rasquinho Ferreira
RUN
dc.contributor.author.fl_str_mv Marques, Paula Bernardo da Silva
dc.subject.por.fl_str_mv Luxury
e-commerce
purchase intention
sensorial shopping experience
traditional display
interactive display
topic Luxury
e-commerce
purchase intention
sensorial shopping experience
traditional display
interactive display
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-07-29T15:44:53Z
2022-07-21
2022-07-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142662
TID:203045955
url http://hdl.handle.net/10362/142662
identifier_str_mv TID:203045955
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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