Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal

Detalhes bibliográficos
Autor(a) principal: Cabral, Carolina Coelho de Oliveira
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/157260
Resumo: In a time where consumers have just faced a global pandemic and are now dealing with price inflation and war tension, this Work Project shed light on the effects of this scenario on the consumption habits of skincare amongst young consumers in Portugal. The findings of this research highlight the switch from make-up to skincare during the lockdown, the low perception of price changes in this category, and the rising need for highly personalized products to capture and retain consumers.
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spelling Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in PortugalSkincareMass marketConsumer behaviorCovid-19InflationPortugalDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn a time where consumers have just faced a global pandemic and are now dealing with price inflation and war tension, this Work Project shed light on the effects of this scenario on the consumption habits of skincare amongst young consumers in Portugal. The findings of this research highlight the switch from make-up to skincare during the lockdown, the low perception of price changes in this category, and the rising need for highly personalized products to capture and retain consumers.Silveira, Catherine daRUNCabral, Carolina Coelho de Oliveira2023-09-02T15:45:14Z2023-01-182022-12-142023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/157260TID:203313712enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:35Zoai:run.unl.pt:10362/157260Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:38.990944Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
title Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
spellingShingle Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
Cabral, Carolina Coelho de Oliveira
Skincare
Mass market
Consumer behavior
Covid-19
Inflation
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
title_full Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
title_fullStr Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
title_full_unstemmed Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
title_sort Exploring the impact of Covid-19 and inflation on skincare consumption in mass market channels in Portugal
author Cabral, Carolina Coelho de Oliveira
author_facet Cabral, Carolina Coelho de Oliveira
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Cabral, Carolina Coelho de Oliveira
dc.subject.por.fl_str_mv Skincare
Mass market
Consumer behavior
Covid-19
Inflation
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Skincare
Mass market
Consumer behavior
Covid-19
Inflation
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In a time where consumers have just faced a global pandemic and are now dealing with price inflation and war tension, this Work Project shed light on the effects of this scenario on the consumption habits of skincare amongst young consumers in Portugal. The findings of this research highlight the switch from make-up to skincare during the lockdown, the low perception of price changes in this category, and the rising need for highly personalized products to capture and retain consumers.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-14
2023-09-02T15:45:14Z
2023-01-18
2023-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/157260
TID:203313712
url http://hdl.handle.net/10362/157260
identifier_str_mv TID:203313712
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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