Nethnografic study of online communities in the skincare market
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/143474 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
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Nethnografic study of online communities in the skincare marketNetnographyConsumer behaviorOnline CommunitiesOnline brand communitiesQualitative researchSkincareConversationsDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNetnogaphy as a qualitative research approach is in this research the main methodology to understand behavior in online communities in the skincare market. This research is focused on identifying key online communities around this market to analyze and understand the way members interact. The main objective is to understand behaviors and find insights. The study has three main parts, first, the discovery where the researcher is familiarized with different online communities and identifies the ones that will be used for deeper analysis. Then the data collection where the community observation takes place to gather relevant information to use in the third part of the study, the interpretation where data is analyzed. As an exploratory study, the goal is to give useful insights related to consumer behavior contributing to a better understanding of consumers and their online behavior giving a qualitative perspective.Szabó-Douat, TeodóraRUNPérez, Valeria Sandoval2022-09-05T14:46:55Z2022-07-272022-07-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143474TID:203058291enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:48Zoai:run.unl.pt:10362/143474Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:57.400116Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Nethnografic study of online communities in the skincare market |
title |
Nethnografic study of online communities in the skincare market |
spellingShingle |
Nethnografic study of online communities in the skincare market Pérez, Valeria Sandoval Netnography Consumer behavior Online Communities Online brand communities Qualitative research Skincare Conversations |
title_short |
Nethnografic study of online communities in the skincare market |
title_full |
Nethnografic study of online communities in the skincare market |
title_fullStr |
Nethnografic study of online communities in the skincare market |
title_full_unstemmed |
Nethnografic study of online communities in the skincare market |
title_sort |
Nethnografic study of online communities in the skincare market |
author |
Pérez, Valeria Sandoval |
author_facet |
Pérez, Valeria Sandoval |
author_role |
author |
dc.contributor.none.fl_str_mv |
Szabó-Douat, Teodóra RUN |
dc.contributor.author.fl_str_mv |
Pérez, Valeria Sandoval |
dc.subject.por.fl_str_mv |
Netnography Consumer behavior Online Communities Online brand communities Qualitative research Skincare Conversations |
topic |
Netnography Consumer behavior Online Communities Online brand communities Qualitative research Skincare Conversations |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-05T14:46:55Z 2022-07-27 2022-07-27T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/143474 TID:203058291 |
url |
http://hdl.handle.net/10362/143474 |
identifier_str_mv |
TID:203058291 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138104654692352 |