The diffusion of innovation in franchising: managing the exploration and exploitation paradox
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.24/1797 |
Resumo: | The need to balance standardization with innovation has been identified in franchising networks as the paradox of exploitation and exploration. Literature suggests that the Plural Form, i.e. the simultaneous presence of company-owned and franchised outlets, might be a useful and appealing way of dealing with this paradox. This paper poses that there are yet alternative ways of dealing with difficulties associated with innovation diffusion, while keeping standardization in the network. This paper seeks to identify those means by analysing two contrasting Portuguese franchising companies. The results show that by sidestepping the classic top-down relationship and exerting a participative leadership, the franchisor might motivate franchisees to be more willing to adopt innovations. |
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The diffusion of innovation in franchising: managing the exploration and exploitation paradoxFranchisingInnovationThe need to balance standardization with innovation has been identified in franchising networks as the paradox of exploitation and exploration. Literature suggests that the Plural Form, i.e. the simultaneous presence of company-owned and franchised outlets, might be a useful and appealing way of dealing with this paradox. This paper poses that there are yet alternative ways of dealing with difficulties associated with innovation diffusion, while keeping standardization in the network. This paper seeks to identify those means by analysing two contrasting Portuguese franchising companies. The results show that by sidestepping the classic top-down relationship and exerting a participative leadership, the franchisor might motivate franchisees to be more willing to adopt innovations.Repositório Científico da UMAIASousa, CélioMarnoto, Sandra2021-04-29T09:31:47Z2015-01-01T00:00:00Z2015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.24/1797enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-26T16:01:13Zoai:repositorio.umaia.pt:10400.24/1797Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:10:09.409552Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
title |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
spellingShingle |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox Sousa, Célio Franchising Innovation |
title_short |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
title_full |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
title_fullStr |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
title_full_unstemmed |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
title_sort |
The diffusion of innovation in franchising: managing the exploration and exploitation paradox |
author |
Sousa, Célio |
author_facet |
Sousa, Célio Marnoto, Sandra |
author_role |
author |
author2 |
Marnoto, Sandra |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Científico da UMAIA |
dc.contributor.author.fl_str_mv |
Sousa, Célio Marnoto, Sandra |
dc.subject.por.fl_str_mv |
Franchising Innovation |
topic |
Franchising Innovation |
description |
The need to balance standardization with innovation has been identified in franchising networks as the paradox of exploitation and exploration. Literature suggests that the Plural Form, i.e. the simultaneous presence of company-owned and franchised outlets, might be a useful and appealing way of dealing with this paradox. This paper poses that there are yet alternative ways of dealing with difficulties associated with innovation diffusion, while keeping standardization in the network. This paper seeks to identify those means by analysing two contrasting Portuguese franchising companies. The results show that by sidestepping the classic top-down relationship and exerting a participative leadership, the franchisor might motivate franchisees to be more willing to adopt innovations. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z 2015-01-01T00:00:00Z 2021-04-29T09:31:47Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.24/1797 |
url |
http://hdl.handle.net/10400.24/1797 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130557773250560 |