Factors shaping spectators' consumption patterns : controversial arisings from an international sport tourism event

• Autor(a) principal: Vieira, Henrique Manuel Nunes
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.5/29940
• topic: Determinants of consumption of sporting events; Direct economic impact; Economic benefits; Non-Mega events; Profile and consumption patterns; Spectators; Sporting consumption behaviour; Sport event; Sporting tourism; Surf tourism; Benefícios económicos; Comportamento do consumo desportivo; Determinantes do consumo de eventos desportivos; Espetadores; Evento de desporto; Impacto económico direto; Non-Mega events; Perfil e padrões de consumo; Turismo desportivo; Turismo de surf; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Purpose. Sporting events’ contribution to the destinations’ local economy implies in-depth knowledge of the economic benefits generated by non-resident spectators (NRS). Thus, this investigation aimed to answer: What is the profile and shaping factors of the consumption patterns of the several types of NRS in international surf tourism events? Design/methodology/approach. 263 questionnaires applied to the NRS of an international surf event were collected and analysed. The identification of the NRS profile and the predictive factors of their total expenditure were performed through the correlation of factors and multiple linear regression, respectively. Findings. Mostly, the event attracted generation Y NRS, with a high level of education, and regular sport practice. The results showed differences among the NRS: (i) the ‘casuals’ included more women than men; (ii) the ‘extensioners’ integrated the NRS whose surfing practice is higher; (iii) the ‘event visitors’/‘time switchers’ mostly integrated the domestic tourism flows; (iv) the 'casuals' and 'extensioners' spent the most at the destination, and those whose intention to recommend/revisit the destination, respectively, was higher; and (v) the shaping factor that most influenced the increase in NRS expenditure was the overnight stay, added by older age, higher education level and foreign origin. Originality. Regardless of the initial motivation that led to the trip to the destination, the results verified that the event’s attributes are capable of contributing to the recommendation / visitation of the destination. Consequently, the study of economic benefits (tangible and intangible) provided by sporting events in destinations should be guided by an integrative analysis of NRS.