Can an unattractive packaging lead to healhier eating behavior?

Detalhes bibliográficos
Autor(a) principal: Lopes, Carolina Pereira
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134636
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Can an unattractive packaging lead to healhier eating behavior?Healthy eating nudgeIndulgent productsRisk perceptionConstrual levelDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceIn the last few years, although the demand for a healthier lifestyle has been increasing, the obesity rates have boomed in developed contexts. Packaging is one of the main drivers for unhealthy food decisions, having important consequences for consumers' health. In two studies, this research aims to understand the impact of healthy eating nudges like unattractive packaging on indulgent products to analyze if the consumers are more aware of their food choices. The findings suggest that pictorial warnings can increase consumers’ perceived risk and that consumers would have more positive brand attitudes since they consider the brand is being sincere and have less intention to buy it, compared to verbal warnings or control (no warnings) in the indulgent products. In addition, findings suggest that construal level moderates healthy eating nudges, reducing perceived risk and increasing purchase intentions of indulgent products in abstract (vs. concrete) construal. Our research contributes by shedding light on the social and practical implications of food branding and how the companies can contribute to decreasing the obesity rate.Castagna, Ana CarinaPinto, Diego CostaRUNLopes, Carolina Pereira2022-03-16T17:32:07Z2022-02-042022-02-04T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134636TID:202966283enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:13:06Zoai:run.unl.pt:10362/134636Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:11.369749Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can an unattractive packaging lead to healhier eating behavior?
title Can an unattractive packaging lead to healhier eating behavior?
spellingShingle Can an unattractive packaging lead to healhier eating behavior?
Lopes, Carolina Pereira
Healthy eating nudge
Indulgent products
Risk perception
Construal level
title_short Can an unattractive packaging lead to healhier eating behavior?
title_full Can an unattractive packaging lead to healhier eating behavior?
title_fullStr Can an unattractive packaging lead to healhier eating behavior?
title_full_unstemmed Can an unattractive packaging lead to healhier eating behavior?
title_sort Can an unattractive packaging lead to healhier eating behavior?
author Lopes, Carolina Pereira
author_facet Lopes, Carolina Pereira
author_role author
dc.contributor.none.fl_str_mv Castagna, Ana Carina
Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Lopes, Carolina Pereira
dc.subject.por.fl_str_mv Healthy eating nudge
Indulgent products
Risk perception
Construal level
topic Healthy eating nudge
Indulgent products
Risk perception
Construal level
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-03-16T17:32:07Z
2022-02-04
2022-02-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134636
TID:202966283
url http://hdl.handle.net/10362/134636
identifier_str_mv TID:202966283
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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