Green energy for sale: willingness to pay in the collaborative green energy context

Detalhes bibliográficos
Autor(a) principal: Fano, Domenico De
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/79934
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Green energy for sale: willingness to pay in the collaborative green energy contextCollaborative energyDecentralized energy systemGreen energyCleaner energy productionWillingness to payDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceAlthough there is a growth of interest in the collaborative energy systems as a form of cleaner energy production, research did not explore the factors that influence consumers to compensate collaborative green energy. This study fills this gap by proposing a conceptual framework that integrates green perceived value, perceived customer effectiveness, trust, and perceived risk as the underlying determents to customers’ willingness to pay for collaborative green energy. Based on a quantitative survey with energy customers, we reveal that the green perceived value is the most significant predictor that influences a customer’s willingness to pay for the collaborative green energy. The results also reveal that the main antecedent of green perceived value is the social dimension; indeed, consumers are willing to buy more energy from a collaborative green energy user instead of an energy company. Our findings contribute to the literature on cleaner energy production and on collaborative providers of green energy.Pinto, Diego CostaShuqair, SalehRUNFano, Domenico De2019-09-02T16:07:29Z2019-07-252019-07-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/79934TID:202279120enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:35:24Zoai:run.unl.pt:10362/79934Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:35:50.546815Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Green energy for sale: willingness to pay in the collaborative green energy context
title Green energy for sale: willingness to pay in the collaborative green energy context
spellingShingle Green energy for sale: willingness to pay in the collaborative green energy context
Fano, Domenico De
Collaborative energy
Decentralized energy system
Green energy
Cleaner energy production
Willingness to pay
title_short Green energy for sale: willingness to pay in the collaborative green energy context
title_full Green energy for sale: willingness to pay in the collaborative green energy context
title_fullStr Green energy for sale: willingness to pay in the collaborative green energy context
title_full_unstemmed Green energy for sale: willingness to pay in the collaborative green energy context
title_sort Green energy for sale: willingness to pay in the collaborative green energy context
author Fano, Domenico De
author_facet Fano, Domenico De
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Shuqair, Saleh
RUN
dc.contributor.author.fl_str_mv Fano, Domenico De
dc.subject.por.fl_str_mv Collaborative energy
Decentralized energy system
Green energy
Cleaner energy production
Willingness to pay
topic Collaborative energy
Decentralized energy system
Green energy
Cleaner energy production
Willingness to pay
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2019
dc.date.none.fl_str_mv 2019-09-02T16:07:29Z
2019-07-25
2019-07-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/79934
TID:202279120
url http://hdl.handle.net/10362/79934
identifier_str_mv TID:202279120
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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