The brand SAPO Campus in the academic community of the University of Aveiro

Detalhes bibliográficos
Autor(a) principal: Peixoto, Daniel Henrique Clara
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/ei.v0i5.6253
Resumo: In the new technologies era in which we live is marked by the mass of online information. Increasingly there are a larger number of individuals using online platforms daily, interacting knowledge and content sharing with other users. Web 2.0 has revolutionized the way to get information, share knowledge and experiences. Brands play an essential role in our daily lives, not only in terms of differentiation, as well as the identification of products / services. Thus it is necessary to analyze the impact that they impose on digital users. The platform, on which this study focuses, SAPO Campus, combines the concepts of brand awareness, Web 2.0 and learning in institution of University of Aveiro. The research aims to evaluate the degree of recognition of the SAPO Campus platform with the academic community. There were identified three user profiles in order to understand the degree of notoriety. The results collected will enable the adoption of assertive communication strategies to the public in the study.
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spelling The brand SAPO Campus in the academic community of the University of AveiroA marca SAPO Campus na comunidade académica da Universidade de AveiroIn the new technologies era in which we live is marked by the mass of online information. Increasingly there are a larger number of individuals using online platforms daily, interacting knowledge and content sharing with other users. Web 2.0 has revolutionized the way to get information, share knowledge and experiences. Brands play an essential role in our daily lives, not only in terms of differentiation, as well as the identification of products / services. Thus it is necessary to analyze the impact that they impose on digital users. The platform, on which this study focuses, SAPO Campus, combines the concepts of brand awareness, Web 2.0 and learning in institution of University of Aveiro. The research aims to evaluate the degree of recognition of the SAPO Campus platform with the academic community. There were identified three user profiles in order to understand the degree of notoriety. The results collected will enable the adoption of assertive communication strategies to the public in the study.Na era das novas tecnologias em que vivemos assiste-se à massificação da informação online. Cada vez mais existe um maior número de indivíduos a utilizar diariamente plataformas online, interagindo, partilhando conhecimento e conteúdos com outros utilizadores. A Web 2.0 veio revolucionar a forma de obter informação, partilhar conhecimento e experiências. As marcas desempenham um papel essencial no nosso quotidiano, não só ao nível da diferenciação, bem como à identificação dos produtos/serviços. Assim é necessário analisar o impacto que estas exercem nos utilizadores digitais. A plataforma sobre a qual se centra o presente estudo, o SAPO Campus, associa os conceitos de notoriedade de marca, Web 2.0 e aprendizagem na instituição Universidade de Aveiro. A investigação pretende avaliar o grau de reconhecimento da plataforma SAPO Campus junto da comunidade académica. Foram identificados três perfis de utilizadores com o intuito de compreender o grau de notoriedade. Os dados recolhidos possibilitarão a adoção de estratégias de comunicação assertivas ao público em estudo.Instituto Superior de Contabilidade e Administração da Universidade de Aveiro2013-01-01T00:00:00Zotherinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/otherinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/ei.v0i5.6253oai:proa.ua.pt:article/6253Estudos do ISCA; No 5 (2013)Estudos do ISCA; n.º 5 (2013)1646-48500873-2019reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/estudosdoisca/article/view/6253https://doi.org/10.34624/ei.v0i5.6253https://proa.ua.pt/index.php/estudosdoisca/article/view/6253/4615https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessPeixoto, Daniel Henrique Clara2022-09-22T16:24:20Zoai:proa.ua.pt:article/6253Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:59:31.221658Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The brand SAPO Campus in the academic community of the University of Aveiro
A marca SAPO Campus na comunidade académica da Universidade de Aveiro
title The brand SAPO Campus in the academic community of the University of Aveiro
spellingShingle The brand SAPO Campus in the academic community of the University of Aveiro
Peixoto, Daniel Henrique Clara
title_short The brand SAPO Campus in the academic community of the University of Aveiro
title_full The brand SAPO Campus in the academic community of the University of Aveiro
title_fullStr The brand SAPO Campus in the academic community of the University of Aveiro
title_full_unstemmed The brand SAPO Campus in the academic community of the University of Aveiro
title_sort The brand SAPO Campus in the academic community of the University of Aveiro
author Peixoto, Daniel Henrique Clara
author_facet Peixoto, Daniel Henrique Clara
author_role author
dc.contributor.author.fl_str_mv Peixoto, Daniel Henrique Clara
description In the new technologies era in which we live is marked by the mass of online information. Increasingly there are a larger number of individuals using online platforms daily, interacting knowledge and content sharing with other users. Web 2.0 has revolutionized the way to get information, share knowledge and experiences. Brands play an essential role in our daily lives, not only in terms of differentiation, as well as the identification of products / services. Thus it is necessary to analyze the impact that they impose on digital users. The platform, on which this study focuses, SAPO Campus, combines the concepts of brand awareness, Web 2.0 and learning in institution of University of Aveiro. The research aims to evaluate the degree of recognition of the SAPO Campus platform with the academic community. There were identified three user profiles in order to understand the degree of notoriety. The results collected will enable the adoption of assertive communication strategies to the public in the study.
publishDate 2013
dc.date.none.fl_str_mv 2013-01-01T00:00:00Z
dc.type.driver.fl_str_mv other
info:eu-repo/semantics/article
info:eu-repo/semantics/other
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/ei.v0i5.6253
oai:proa.ua.pt:article/6253
url https://doi.org/10.34624/ei.v0i5.6253
identifier_str_mv oai:proa.ua.pt:article/6253
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/estudosdoisca/article/view/6253
https://doi.org/10.34624/ei.v0i5.6253
https://proa.ua.pt/index.php/estudosdoisca/article/view/6253/4615
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Contabilidade e Administração da Universidade de Aveiro
publisher.none.fl_str_mv Instituto Superior de Contabilidade e Administração da Universidade de Aveiro
dc.source.none.fl_str_mv Estudos do ISCA; No 5 (2013)
Estudos do ISCA; n.º 5 (2013)
1646-4850
0873-2019
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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