Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning

Detalhes bibliográficos
Autor(a) principal: Louro, José Paulo Jervis Pereira
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17557
Resumo: Directed internship
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spelling Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioningRia de AveiroFishery industryBrand positioningBrand elementsDomínio/Área Científica::Ciências Sociais::Economia e GestãoDirected internshipBetween June and December of 2012 I did an internship at Jervis Pereira, a communication and marketing consulting company. In May 2012, Jervis had been hired by Comunidade Intermunicipal da Região de Aveiro to respond to the following briefing: “develop and implement a promotional campaign for the products of Ria de Aveiro”. As this project fit my interest for Maritime Business, my field of study during the Masters program, and as I participated as an intern in all the steps of the project, I decided, in accordance with my advisor Professor Catherine da Silveira, to focus my Masters Thesis, and this Work Project Report, on the development of the new brand “Ria de Aveiro” and its respective brand identity, brand positioning and brand elements.Silveira, Catherine daRUNLouro, José Paulo Jervis Pereira2016-05-25T10:33:59Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17557enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:38Zoai:run.unl.pt:10362/17557Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:03.648611Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
title Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
spellingShingle Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
Louro, José Paulo Jervis Pereira
Ria de Aveiro
Fishery industry
Brand positioning
Brand elements
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
title_full Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
title_fullStr Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
title_full_unstemmed Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
title_sort Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
author Louro, José Paulo Jervis Pereira
author_facet Louro, José Paulo Jervis Pereira
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Louro, José Paulo Jervis Pereira
dc.subject.por.fl_str_mv Ria de Aveiro
Fishery industry
Brand positioning
Brand elements
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Ria de Aveiro
Fishery industry
Brand positioning
Brand elements
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Directed internship
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T10:33:59Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17557
url http://hdl.handle.net/10362/17557
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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